Overview

As we continue to build our team in support of our vision to the be the world’s best and most trusted mobility company, the Marketing department is excited to announce the opening for a Global Franchise Marketing Director!

The Global Marketing Director of Franchise leads the team responsible for developing marketing efforts in-support of and in-partnership with our Global Franchise network. This role develops relationships with and delivers value to our diverse and growing group of Franchise partners. Additionally, the Global Marketing Director of Franchise works to understand the unique business opportunities within each market and leads their team to develop strategic marketing consultation, guidance, and marketing-thought-leadership to our Franchise partners.

This position is located at our Corporate Headquarters in Clayton, MO, with a hybrid schedule.

Enterprise offers an excellent package with market-competitive pay, comprehensive healthcare packages, 401k matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential.

Compensation decisions will be made based on factors that include but are not limited to experience, education, location and skill level

Company Overview

Enterprise Mobility is a leading provider of mobility solutions, owning and operating the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands through its integrated global network of independent regional subsidiaries. Enterprise Mobility and its affiliates offer extensive car rental, carsharing, truck rental, fleet management, retail car sales, as well as travel management and other transportation services, to make travel easier and more convenient for customers.

Privately held by the Taylor family of St. Louis, Enterprise Mobility together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.3 million vehicles and accounted for nearly $35 billion in revenue through a network of more than 10,000 fully-staffed neighborhood and airport rental locations in more than 90 countries and territories.

Responsibilities

• Lead the marketing team charged with driving business and marketing outcomes to drive growth within our Global franchise network.
• Ensure alignment with Global Brand Strategy and close collaboration with other Marketing activation teams to create synergies and connection across our global network.
• Work with partners to develop tailored marketing plans outlining specific strategies and tactics designed to capitalize on the opportunities identified and agreed upon for their individual markets.
• Conduct regular visits, meetings, and phone calls with our Franchise partners, maintaining a strong understanding of individual market conditions, needs, and opportunities.
• Collaborate with Enterprise Holdings Franchise Operations to promote communication and alignment between the business and marketing goals/initiatives.
• Partner with Consumers Insights to develop local market consumer insights to share with Franchise partners.
• Lead and develop Franchise Marketing team members and agencies while fostering collaboration with key cross-functional marketing teams.
• Share best practices across the Franchise network, developing and facilitating Franchise Marketing council.
• Develop Franchise Marketing scorecard and partner with Marketing Measurement on implementation and adoption.
• Forecast and manage budgets for the Global Franchise Marketing Fund.

Equal Opportunity Employer/Disability/Veterans

Qualifications

Minimum:

• Bachelor’s Degree
• Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future
• Ten (10+) years or more of Marketing experience
• Experience leading the full life-cycle of Business-to-Business and/or Business-to-Consumer initiatives
• Experience managing complex forecasting, including multi-year planning, for franchise marketing
• Demonstrated success in building franchise marketing strategies that connect and compliment corporate strategies
• Willing to travel approximately 30%

Competency Based:

• Forward-Thinking
• Leading and Inspiring People
• Building Relationships
• Planning and Organizing
• Decision Making
• Persuading and Influencing