Our Mission and Opportunity

Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has lasting social and economic impact. Brightwheel’s vision is high quality early education for every child. We pursue this by directly supporting teachers in the classroom, engaging parents in the development of their kids, and enabling the small businesses that make up the backbone of the $175 billion early education industry. Brightwheel is the most loved technology brand in early education, trusted by tens of thousands of providers and millions of educators and families.

Our Team

Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a fully remote team with employees across every time zone in the US. Our exceptional investor group includes Addition, Bessemer, Emerson Collective, Lowercase Capital, Mark Cuban Notable Capital, and others.

Who You Are

Brightwheel is seeking a talented leader to oversee our marketing operations team and strategy. You will double the impact of our marketing and demand generation teams by ensuring we have the best process, automation, systems, and data insight to scale effectively. You will bring an acute analytical mindset, elite cross-functional collaboration, and deep technical expertise to deliver programs that help us bring brightwheel to every early educator.

• Build and lead a high-performing, results-oriented Marketing Operations organization that continually improves marketing effectiveness, builds scalable processes, and optimizes the lead-to-customer journey
• Partner with stakeholders across Marketing to lead marketing planning, budgeting, and goal-setting, and establish an analytical framework and cadence. Drive reporting and analytics on marketing program efficacy, pipeline and funnel performance, and unified lead to customer insight
• Evolve our marketing technology stack to support brightwheel’s expanding footprint, marketing channel innovation, lifecycle strategy, segmentation strategy, and new product offerings
• Collaborate with marketing and demand gen teams to plan, implement, optimize, and scale campaigns and programs to drive pipeline and revenue growth
• Serve as the expert on the leads database and customer journey. Own lead scoring and routing, and collaborate on lifecycle and segmentation, funnel optimization, and pipeline acceleration
• Set the bar for cross-functional partnership. Invest in strong relationships across brightwheel including Marketing, Sales, Customer Success, Operations, Engineering, and Finance

• 8+ years of experience in marketing operations. B2B SaaS experience is preferred.
• Proven ability to build, motivate and lead a high-performing team
• Strong analytical acumen; demonstrated ability to transform data into actionable insights
• Comfort analyzing and visualizing data in Excel, Salesforce, and BI tools (Sigma, Tableau, etc.). SQL a plus
• Expert-level proficiency in managing large-scale marketing automation systems (e.g. Hubspot, Marketo, Pardot), Salesforce, and associated integrations
• Experience with annual planning, forecasting, and budgeting
• Deep domain expertise with integrated B2B marketing, multi-touch attribution, lead and pipeline management, lifecycle marketing, data strategy & governance, digital analytics, and system integrations
• Combination of strategic thinking and the ability to roll up sleeves and get it done

Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.