Cracker Barrel
Loyalty & CRM Coordinator
PayCompetitive
LocationLebanon/Tennessee
Employment typeFull-Time
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Job Description
- Req#: JR16863
Employer Industry: Restaurant and Hospitality
Why consider this job opportunity:
- Competitive salary
- Comprehensive benefits package including medical, dental, vision, life insurance, and disability coverage from day one
- Opportunities for professional growth and development, including tuition reimbursement and business resource groups
- 401k plan with company matching contributions after 90 days
- Generous employee discount of 35% on food and retail items
- Supportive and collaborative work environment focused on employee well-being and development
What to Expect (Job Responsibilities):
- Manage CRM and Loyalty email and mobile marketing production schedules to ensure timely execution and secure necessary approvals
- Collaborate with brand teams and agencies to identify assets for promotional campaigns
- Monitor program engagement KPIs for metrics such as Open Rate and Conversion
- Support the Loyalty Manager in daily tasks to enhance the program and member experience
- Project manage marketing materials for the Loyalty program, including in-store updates and training refreshes
What is Required (Qualifications):
- Bachelor’s degree in marketing or business administration
- Minimum of 3 years of experience in digital marketing, preferably in restaurant, retail, or consumer packaged goods
- Proven success in managing CRM and implementing personalization in email
- Strong time management skills with the ability to prioritize and meet deadlines
- Excellent verbal and written communication skills
How to Stand Out (Preferred Qualifications):
- Experience executing CRM strategies within Salesforce platforms
- Familiarity with performance marketing, conversion, and online customer acquisition
- Experience developing and deploying emails in an Email Service Provider (ESP)
- Ability to manage multiple projects simultaneously in a fast-paced environment
- Courteous and positive personality
#RestaurantIndustry #DigitalMarketing #CareerGrowth #EmployeeBenefits #HospitalityJobs
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We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.About the company
Cracker Barrel Old Country Store, Inc. is an American chain of restaurant and gift stores with a Southern country theme.