Cracker Barrel

Loyalty & CRM Coordinator


PayCompetitive
LocationLebanon/Tennessee
Employment typeFull-Time

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  • Job Description

      Req#: JR16863
      Employer Industry: Restaurant and Hospitality

      Why consider this job opportunity:
      - Competitive salary
      - Comprehensive benefits package including medical, dental, vision, life insurance, and disability coverage from day one
      - Opportunities for professional growth and development, including tuition reimbursement and business resource groups
      - 401k plan with company matching contributions after 90 days
      - Generous employee discount of 35% on food and retail items
      - Supportive and collaborative work environment focused on employee well-being and development

      What to Expect (Job Responsibilities):
      - Manage CRM and Loyalty email and mobile marketing production schedules to ensure timely execution and secure necessary approvals
      - Collaborate with brand teams and agencies to identify assets for promotional campaigns
      - Monitor program engagement KPIs for metrics such as Open Rate and Conversion
      - Support the Loyalty Manager in daily tasks to enhance the program and member experience
      - Project manage marketing materials for the Loyalty program, including in-store updates and training refreshes

      What is Required (Qualifications):
      - Bachelor’s degree in marketing or business administration
      - Minimum of 3 years of experience in digital marketing, preferably in restaurant, retail, or consumer packaged goods
      - Proven success in managing CRM and implementing personalization in email
      - Strong time management skills with the ability to prioritize and meet deadlines
      - Excellent verbal and written communication skills

      How to Stand Out (Preferred Qualifications):
      - Experience executing CRM strategies within Salesforce platforms
      - Familiarity with performance marketing, conversion, and online customer acquisition
      - Experience developing and deploying emails in an Email Service Provider (ESP)
      - Ability to manage multiple projects simultaneously in a fast-paced environment
      - Courteous and positive personality

      #RestaurantIndustry #DigitalMarketing #CareerGrowth #EmployeeBenefits #HospitalityJobs

      We prioritize candidate privacy and champion equal-opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately.
      We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.
  • About the company

      Cracker Barrel Old Country Store, Inc. is an American chain of restaurant and gift stores with a Southern country theme.