Job Description:

Managed Marketing Specialist

Club Caddie - Canada

COMPANY

Club Caddie is a fast-growing Detroit-based company in the golf industry that is looking for people who are action oriented, customer-focused, quick to learn, dedicated, accountable, and driven. We design and build comprehensive software that’s simple to use so that golf business owners and operators can focus on what they do best—providing unforgettable golf experiences.

POSITION

As a Managed Marketing Specialist at Club Caddie, you will be responsible for overseeing and implementing comprehensive marketing strategies and campaigns for our golf course and golf simulator clients who utilize our software solutions. Leveraging your expertise in both marketing and the golf industry, you will collaborate closely with our clients to understand their unique needs, goals, and target audience. From there, you will develop and execute tailored marketing plans to help them maximize their marketing reach, increase engagement with their players, and achieve their objectives.

JOB DESCRIPTION:
The ideal candidate has a background in both marketing and the golf industry, with a proven track record of executing successful marketing strategies, while also being very comfortable with relationship management and getting the most out of their interaction with the golf course operators. The daily responsibilities will include but not be limited to:

• Collaborate with the golf course operator to understand their marketing goals, target audience, how they want to reach out and stay connected with their players, and their current challenges.
• Develop comprehensive marketing strategies and plans that align with the golf courses objectives and leverage our marketing solution to do so.
• Conduct monthly review meetings to discuss performance, suggest tweaks and collect needed information for up-coming events
• Create compelling marketing messages and content that effectively communicates the brand and value proposition of the course, along with the events, or happening at the course, they’re looking to promote.
• Oversee and coordinate the execution of integrated marketing campaigns across various channels, including email marketing, content marketing, SMS marketing, social media, and digital marketing.
• Utilize our marketing automation tools to segment audiences, personalize communications, and automate workflows.
• Monitor and analyze campaign performance, tracking key metrics and providing clients with regular reports and insights.
• Foster strong relationships with our client golf courses, serving as a trusted advisor and ensuring exceptional customer service and support.
• Contribute to the development and improvement of our managed marketing service offerings.

JOB QUALIFICATIONS:

• Bachelor's degree in marketing, business administration, or a related field.
• 2 years of experience in managing marketing campaigns, preferably within the golf industry
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Understanding of the golf industry, including golf course operations, club management, and golfer engagement.
• Strong knowledge of email marketing, marketing automation, SMS marketing, social media management, digital marketing, and analytics.
• Excellent written, visual and verbal communication skills, with the ability to craft compelling marketing content.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Ability to work collaboratively and build strong client relationships.
• Strong organizational and project management skills, with the ability to manage multiple campaigns and deadlines.
• Passion for marketing, and the golf industry.

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More About Jonas Software:

Jonas Software is the leading provider of enterprise management software solutions to the Country and Golf Clubs, Foodservice, Construction, Fitness & Sports, Attractions, Salon & Spa, Education, Radiology/Laboratory Information Systems, and Product Licensing industries. Within these vertical markets, Jonas is made up of over 65 distinct brands, which are respected and leaders within their own domain.

Jonas’ vision is to be the branded global leader across the aforementioned vertical markets and to be recognized by customers and respective industry stakeholders as the trusted provider of ‘Software for Life’ and as an ambassador for technology, product innovation, quality, and customer service.

Jonas Software is the valued technology partner of over 60,000 customers worldwide in more than 30 countries. Jonas employs over 2,000 skilled individuals consisting of a cross-section of industry experts and technology professionals. Jonas is headquartered in Canada and also operates offices throughout North America, the United Kingdom, Europe, Australia New Zealand and Africa. Jonas is a 100% owned subsidiary of Constellation Software Inc., headquartered in Toronto and traded on the S&P/TSX 60.