Dentsu Aegis Network
Manager, Analytics (Media)
6 days agoWhat's your preference?
Job Description
- Req#: R1082519
You will be primary contact to client, company partners; manage daily communications
You will manage a cleanroom environment where we will use log level data to create custom reports based on client requirements
You will use cleanroom data to create and model audiences for activation and then examine the performance of those audiences from a media and sales perspective
You will architect solutions based on client's goals
You will translate requirements into analytics roadmap and delivery plan
You will lead team and manage delivery chain
You will deliver end-to-end insights, performance dashboards and Return on investment analysis, applying media, behavior, and performance data
You will design and implement measurement frameworks, test/learn strategies, and optimization scenarios to improve clients’ media performance
You will manage business analysts and provide expertise, mentoring, and career advocacy to junior team members
5+ years of experience in Analytics, designing and measuring media or audience-based tests
Experience with data and modeling tools such as SQL, Python, R, AWS, GCP, Azure, and BI and visualization tools, such as Tableau
Experience translating partner requests into workable analytics solutions
Foundational Experience with Mobile and Video advertising in Paid Social and Display
Bachelor's Degree (B.S.) in statistics, economics or related quantitative field required
About the company
Dentsu Aegis Network Ltd. is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu.
The purpose of this role is to lead and manage customer analysis deep dives, execute the strategies outlined by senior leadership, and manage the day-to-day communication with clients.Job Description:
The Media Analytics team at Merkle is a fast-growing team of experts who apply rigorous analytics to help our clients assess the impact of their media efforts. We combine our deep media platform knowledge and cross channel expertise to understand the drivers of performance.
We are looking for a manager to be the primary daily SME voice to the client and lead a delivery team to implement strategies and plans that deliver insights and measurements to allow clients to improve their media investment decisions. You will report to the Director, Analytics. This is a hybrid role near Bethesda, MD.
Responsibilities:
Qualifications
Additional information:
The anticipated salary range for this position is $94,000 - $152,375. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com
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Location:
USA - Remote - MarylandBrand:
MerkleTime Type:
Full timeContract Type:
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