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Job Description
- Req#: oLcEvfwQ?nl=1
- You will be the owner ofu202Ftransforming the agencyu2019s digital media buying from u201Cmanualu201D insertion order to data and technology-driven buying, generating higher ROI for clients and higher revenue/margin. u00A0
- Itu2019s Programmatic. The world is moving in that direction. You will be charged with driving that for the largest media agency in India working across all the publishers, vendors and start-ups creating disruption to u201Ctraditionalu201D way of doing business. u00A0
- Working with cross-functional teams to drive efficiency and automation at scale. u00A0
- Bed down and understand the programmatic setup across the business. u00A0
- Build out a roadmap for what is required to grow the programmatic buying business moving forward. u00A0
- Participate in business proposals, leading the programmatic element and supporting in group pitches. u00A0
- Ensure that we offer a coordinated and integrated operation with the wider business. u00A0
- Isolate new business prospects and help grow revenue for existing client. u00A0
- Establish your position as a thought leader, with demonstrable thought leadership including a deep awareness of programmatic platforms and industry trends. u00A0
- Ensure at least one strategic win by secure the programmatic buying business for one of the key current clients. u00A0
- Develop strong relationships with counterparts in GroupM-Hub regional teams (Europe, U.S., Asia) u00A0
- Lead the training and growth of your local programmatic team. u00A0
- Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery. u00A0
- Be accountable for consistent work delivery to GroupM regional teams by ensuring a high quality of output. u00A0
- Serve as point of escalation for your team and take ownership of resolving challenges. u00A0
- Provide career development and coaching for your team. u00A0
- Line manages 2-5 direct reports with as many as 10 indirect reports. u00A0
- Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done. u00A0
- Provide support to in capacity planning & resource management for the team. u00A0
- Present strong and effective communication across all levels u00A0
- Working experience in Agency, Trading Desks or Programmatic Tech Partners u00A0
- Actual Campaign execution experience with most of the local programmatic players as well as measurement providers u00A0
- Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits. u00A0
- Existing relationships with publishers, programmatic product partners, as well as data providers in the local market u00A0
- Knowledge of different programmatic trading models and their implications to both advertiseru2019s inventory quality and publisher monetization strategies u00A0
- Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modelling and cookie mapping to the lay person. u00A0
- 3+u202Fyear'su202Fprofessional experience with digital media preferably within a media agency/trading desk u00A0
- Experience in Google Marketing Platform (DV360, CM, GA360). u00A0
- Experience in top AdTech & MarTech platforms. u00A0
- Experience in Client Decks, Programmatic Strategy, New Pitches, etc. u00A0
- Hands on experience and knowledge on programmatic platforms. u00A0
- Clear thought process & strategy to build on existing businesses. u00A0
- Competent in all Microsoft office software u00A0
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u00A0 u00A0Manager - Programmatic, GroupM India Offshoring Team, India u00A0
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(Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Pune, Coimbatore, Kolkata) u00A0
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GroupM is the worldu2019s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager - Programmatic to join us. As part of the largest media agency in India, youu2019ll have the opportunity to leverage the scale that comes with the job, to develop products that suit the entire programmatic spectrum. u00A0
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This team is responsible for delivering international solutions, with some global influence. You will enjoy working in a collaborative team environment and will hold a u2018can dou2019 attitude with the passion to learn and grow. u00A0At GroupM, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. u00A0Reporting of the role: u00A0This role reports to the Associate Director u2013 Programmatic u00A03 best things about the job: u00A0u00A0 u00A0In this role, your goals will be: u00A0
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In 3 months: u00A0In 6 months: u00A0In 12 months: u00A0u00A0 u00A0
What your day looks like at GroupM India Offshoring Team, India : u00A0What youu2019ll bring: u00A0Minimum qualifications: u00A0u00A0 u00A0
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More about GroupM: u00A0u00A0 u00A0GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.u00A0 u00A0Discover more about GroupM at www.groupm.com u00A0
Follow @GroupMAPAC on Twitter u00A0
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm / u00A0
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More about GroupM India Offshoring Team: u00A0
u00A0 u00A0GroupM India Offshoring Team is the industryu2019s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupMu2019s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the worldu2019s leading advertisers. u00A0
u00A0 u00A0About India: u00A02020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce, and mobile payments, resulting in disruption on an unimaginable scale.u00A0 u00A0At GroupM India, thereu2019s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done. u00A0GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity u2013 itu2019s about belonging. We celebrate the fact that everyone is unique and thatu2019s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with u00A0the global clients we work with. u00A0u00A0 u00A0About the company
GroupM is the world’s leading media investment company. We make advertising work better for people.
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