Marketing Automation Specialist Remote / Marketing / Full-Time
Corestream is seeking a Marketing Automation Specialist to help manage the day-to-day platform needs and play a critical role in leading the execution of impactful email marketing campaigns. The Marketing Automation Specialist should be technically savvy, detail-oriented, and analytical. If this sounds like you, read on...
Location: Corestream is headquartered in Tampa, FL, but with a significant population of remote employees based all over the country, being based in Tampa is not a requirement to apply!
Responsibilities: - Lead the creation, testing, and deployment of weekly marketing communications, with a focus on continuous improvement.
- Work closely with Corestream's Marketing leaders, clients, and product providers to build and execute comprehensive email and SMS customer journeys
- Manage and maintain documentation of best practices for Salesforce Marketing Cloud (SFMC) email and SMS campgains for marketing team stakeholders
- Help guide end-to-end processes, including A/B testing, mapping and building of customer journeys, audience segmentation, dynamic coding, and SQL queries
- Partner with business operations and data science teams to create and manage automated reporting needs
- Assist with implementing and optimizing marketing automation platforms to streamline processes and improve campaign performance
- Create and manage data extensions to support marketing automation campaigns
- Collaborate with the marketing team to understand and translate business requirements into technical solutions using SFMC automation capabilities.
- Collaborate with your manager to troubleshoot and resolve technical issues related to SFMC automation, integrations, and data flows.
Recipe for Success: - 2+ years in a technical or digital marketing role with experience working in marketing automation or email marketing platforms
- Experience in Salesforce Marketing Cloud Journey Builder, Email Studio, Automation Studio, Content Builder, Mobile Connect, and Audience Builder
- Understanding of data extensions, API integrations, and Marketing Cloud Connector preferred
- Excellent project management and problem-solving skills
- Strong understanding of B2C journey, automation, and testing strategies and best practices
- Ability to communicate effectively at all levels of the organization
- Ability to critically evaluate business requests
- An adaptable mindset that thrives in dynamic, fast-paced environments
Cherries on Top - Experience with voluntary benefits (e.g., critical illness, accident insurance, hospital indemnity, legal plans, pet insurance, student loan refinancing, auto & home)
- Experience using SQL
- Experience at a technology company
- Reporting experience with tools such as Intelligence Reports and Power BI
- Prior experience in eCommerce/B2C space
- Experience working with HTML and CSS
- Experience with Google Analytics
Corestream is a fast-growing, cutting-edge financial and benefits technology company. We are an industry leader in the delivery of Voluntary Benefits; our proprietary software is the engine for large, Fortune-500 companies to easily and cost-effectively offer unlimited Voluntary Benefits to its employees through payroll deduction.
We have a driven, flexible, and fun team and offer competitive compensation and benefit packages. Although we are over ten years old, we still have a "start-up" culture and when we are in the office we have a casual dress code, free snacks and beverages, and Wednesday lunches are on the house.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.