Designer Brands

Marketing Channel Analyst-REMOTE


PayCompetitive
LocationColumbus/Ohio
Employment typeFull-Time

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  • Job Description

      Req#: 146948
      Employer Industry: E-commerce and Retail Analytics

      Why consider this job opportunity:
      - Opportunity for career advancement and growth within the organization
      - Work remotely, offering flexibility in your work environment
      - Engage in diverse analytics across various marketing channels
      - Collaborate with cross-functional teams, enhancing your networking opportunities
      - Utilize advanced tools and technologies, including Adobe Analytics and SQL

      What to Expect (Job Responsibilities):
      - Leverage Adobe Analytics and BigQuery to enhance acquisition tracking and attribution
      - Create and manage weekly dashboards and ad-hoc analyses for marketing and finance teams
      - Manage MMM/MTA models to assess both online and offline channel performance
      - Assist in hold-out testing processes to improve incrementality estimates for campaigns
      - Validate offline retail store sales estimates to measure the impact of acquisition spending

      What is Required (Qualifications):
      - Minimum 3 years of experience in analytics within e-commerce and retail business
      - Bachelor's degree required or relevant work experience
      - Strong skills in MS Suite, Excel (with Pivot Tables), Tableau, Python, SQL, and Adobe Analytics
      - Ability to communicate effectively with both business and technical management
      - Detail-oriented with excellent planning and organizational skills

      How to Stand Out (Preferred Qualifications):
      - Experience with performance channels, analysis, attribution, and incrementality
      - Knowledge of customer insights and retention metrics in marketing contexts

      #Ecommerce #Analytics #RemoteWork #CareerGrowth #MarketingChannels

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      We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.
  • About the company

      One of North America’s largest designers, producers and retailers of footwear and accessories. DSW – Shoe Company – Shoe Warehouse – Camuto Group