Designer Brands
Marketing Channel Analyst-REMOTE
PayCompetitive
LocationColumbus/Ohio
Employment typeFull-Time
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Job Description
- Req#: 146948
Employer Industry: E-commerce and Retail Analytics
Why consider this job opportunity:
- Opportunity for career advancement and growth within the organization
- Work remotely, offering flexibility in your work environment
- Engage in diverse analytics across various marketing channels
- Collaborate with cross-functional teams, enhancing your networking opportunities
- Utilize advanced tools and technologies, including Adobe Analytics and SQL
What to Expect (Job Responsibilities):
- Leverage Adobe Analytics and BigQuery to enhance acquisition tracking and attribution
- Create and manage weekly dashboards and ad-hoc analyses for marketing and finance teams
- Manage MMM/MTA models to assess both online and offline channel performance
- Assist in hold-out testing processes to improve incrementality estimates for campaigns
- Validate offline retail store sales estimates to measure the impact of acquisition spending
What is Required (Qualifications):
- Minimum 3 years of experience in analytics within e-commerce and retail business
- Bachelor's degree required or relevant work experience
- Strong skills in MS Suite, Excel (with Pivot Tables), Tableau, Python, SQL, and Adobe Analytics
- Ability to communicate effectively with both business and technical management
- Detail-oriented with excellent planning and organizational skills
How to Stand Out (Preferred Qualifications):
- Experience with performance channels, analysis, attribution, and incrementality
- Knowledge of customer insights and retention metrics in marketing contexts
#Ecommerce #Analytics #RemoteWork #CareerGrowth #MarketingChannels
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We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.About the company
One of North America’s largest designers, producers and retailers of footwear and accessories. DSW – Shoe Company – Shoe Warehouse – Camuto Group