Employer Industry: Retail and Footwear

Why consider this job opportunity:
- Opportunity for career advancement and growth within the organization
- Work remotely, providing flexibility in your work environment
- Engaging company culture focused on empowerment and community involvement
- Chance to make a significant impact on marketing analytics and acquisition strategies
- Competitive salary and benefits package, including opportunities for professional development

What to Expect (Job Responsibilities):
- Leverage analytics tools such as Adobe Analytics and BigQuery to enhance acquisition tracking and attribution
- Own the creation of weekly dashboards and conduct ad-hoc analyses for marketing and finance teams
- Manage marketing mix modeling (MMM) and multi-touch attribution (MTA) models to evaluate channel performance
- Assist in the hold-out testing process to improve incrementality estimates and analyze ad-hoc tests
- Validate offline retail store sales estimates to assess the impact of acquisition channel spending

What is Required (Qualifications):
- Minimum of 3 years of experience in analytics and related areas within ecommerce and retail
- Bachelor's degree or relevant work experience
- Proficiency in MS Suite, Excel (including Pivot Tables), Tableau, Python, SQL, Adobe Analytics, and BigQuery
- Strong organizational skills and attention to detail
- Ability to communicate effectively with various levels of management

How to Stand Out (Preferred Qualifications):
- Experience with performance channels, analysis, attribution, and incrementality
- Curiosity and willingness to influence business and system improvements
- Proven ability to thrive in a fast-paced, ever-changing environment
- Initiative to make recommendations based on analysis without prompting

#Retail #Ecommerce #MarketingAnalytics #RemoteWork #CareerGrowth

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