We are looking for a thoughtful and creative storyteller to help us inform, persuade, and engage our internal and external audiences. The ideal candidate will possess demonstrated content creation skills that will be leveraged in elevating and amplifying the Franklin Madison brand. Important to success in this role will be expertise in writing powerful, engaging long- and short-form content including white papers, case studies, eBooks, blog articles, landing pages, email campaigns, press releases, and sales collateral. The individual in this position must be able to research and collaborate with internal and external partners.

Responsibilities:

• Collaborate with internal staff to deeply understand the business and value proposition we bring to the market
• Write original copy, using the Franklin Madison brand voice, that adheres to best practices and quality standards for various marketing needs
• Work closely with the Content Manager to create a content strategy that aligns with company goals
• Work with internal experts in the content creation process, including researching and gathering information, copywriting, coordinating design, collecting feedback, and making edits
• Proactively manage content-led partnerships
• Continually analyze, evaluate, and measure the performance of content, and implement recommendations for improvement and optimization
• Build robust library of content pieces across Franklin Madison and promote its usage internally
• Understand how to optimize content for maximum visibility with SEO
• Determine optimal methods for content distribution to a variety of audiences
• Other duties as assigned

Requirements

• BA/BS in English, Journalism, Communications, or similar field
• 3+ years of experience in B2B content writing
• Demonstrable writing skills for a variety of content, including blog posts, social media posts, web pages, white papers, infographics, email content, video scripts, press releases, etc.
• Excellence in proofreading content for spelling, grammar, and punctuation as well as consistency of brand-aligned language and style
• Proven ability to communicate effectively with various audiences and stakeholders
• Understanding of content performance metrics and how to evaluate content quality
• Drives projects to successful completion, meeting deadlines with speed and maintaining a standard of writing excellence. Ability to manage multiple competing priorities and deadlines
• Creativity, confidence, and the ability to collaborate across organizational levels
• Prior insurance or financial services industry experience
• Ability to create designs using Canva or other design software