Employer Industry: Payment Solutions

Why consider this job opportunity:
- Opportunity for career advancement and growth within the organization
- Collaborative and dynamic work environment
- Engage in data-driven projects that impact marketing strategies
- Work with cutting-edge data visualization tools and technologies
- Chance to make a positive impact on business growth through insightful analysis

What to Expect (Job Responsibilities):
- Conduct data analysis to generate actionable insights that inform marketing strategies and decision-making
- Build and maintain marketing reports, dashboards, and scorecards to track key performance indicators (KPIs)
- Perform forecasting and exploratory analysis to identify trends and opportunities in marketing data
- Collaborate with marketing stakeholders to optimize visualization requirements and ensure user-friendly dashboards
- Monitor key metrics such as lead generation, conversion rates, and return on marketing investment (ROMI)

What is Required (Qualifications):
- Bachelor’s degree in Marketing, Business, Statistics, Data Analytics, Data Science, or a related field
- 6+ years of experience in data analysis, reporting, or business intelligence, preferably in a marketing context
- Strong understanding of marketing metrics and the customer lifecycle
- Proficiency in SQL and Python for querying databases and preparing data for analysis
- Experience with data visualization tools such as Tableau, Power BI, or Looker

How to Stand Out (Preferred Qualifications):
- Familiarity with marketing automation platforms and CRM systems (e.g., Salesforce, Marketo)
- Knowledge of forecasting techniques and marketing analytics frameworks
- Experience with Customer Data Platforms (CDPs) and data integration concepts
- Data visualization experience leveraging best practices for engaging reports and dashboards
- Experience with data science tools and techniques, such as R or Python

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