POSITION SUMMARY

This position will manage the database marketing processes to ensure the execution and delivery of direct marketing campaigns and initiatives. The Database Marketing Analyst will assist the Marketing Manager with marketing tactics, so they are consistent with Spokane Tribe Resort &Casino's strategic marketing plans and meet overall growth, sales, and profitability objectives.

GENERAL ACCOUNTABILITIES

• Direct and supervise work duties of the Marketing Database Coordinator.
• Create accurate offers in guest systems.
• Analyze marketing database systems to monitor marketing activities, utilization, market saturation, event/promotion success, and ROI of all promotions, offers, events, and media to forecast future performance, adjusting plans to secure desired results as needed.
• Directs research efforts, both qualitative and quantitative, and analyzes results to create and/or adjust programs to effectively drive marketing success.
• Coordinates with the marketing team to engage guests with Casino promotions and events.
• Establishes and monitors player development, comp, and retention programs.
• Develops and manages data mining projects.
• Maintain knowledge of industry trends of new product introductions and successful casino databases and/or one-to-one relationship marketing practices throughout the country.
• M aintain an enhanced understanding of the Casino Management System (CMS) and relational database report writing software to access contact information and carded play history for segmentation purposes.
• Extract and analyze carded guest information and play history utilizing relational database report writing software.
• Ensure the integrity of the CMS database for accuracy and protection of proprietary guest and gaming data.
• Lead multiple projects simultaneously setting priorities to ensure timely completion.
• Analyze budgets, track budget expenditures and monitor for efficiency.
• Oversee the proofing process of all offers to ensure the accuracy of the piece to the corresponding matrix and the message to the guest is clear and concise.
• Demonstrates positive communication, interpersonal, and leadership skills with guests, (internal and external) at all times.

GENERAL CONDITIONS

Must have ability to:

• Move around all work areas effectively and efficiently
• Apply common-sense understanding to carry out instructions furnished in written, oral or graphic form. Read, write and speak English fluently.
• Resolve challenges involving several concrete variables
• Work periodically under conditions of extreme urgency (creating higher levels of job stress)
• May be required to work various days and shifts that may include nights, weekends, and holidays
• Create an environment that results in Spokane Tribal Members feeling a sense of pride, commitment, and desire for a career with STRC.
• Commit to coaching, teaching, and developing Spokane Tribal Members
• Commit to treating all team members fairly and consistently hold team members accountable to all policies and procedures.

JOB QUALIFICATIONS

• Bachelor's degree in business, marketing, or a related field. Extensive experience and/or a combination of direct experience and education may be considered in lieu of degree requirements.
• Advanced organizational and interpersonal skills and expert knowledge of advanced marketing principles that can be applied to various special projects and player development events;
• Four (4) years casino marketing database management experience, including direct mail, text, mobile and social.
• Proven ability to produce high-quality and consistently accurate work in a fast-paced environment.
• Advanced knowledge and skills using MS Office Suite and SQL, or related relational database query software.
• Excellent verbal and written communication skills and ability to work in a team environment.

REGULATORY AND COMPLIANCE RESPONSIBILITIES

In addition to the other duties described herein, each team member has the following responsibilities related to compliance with laws and regulations:

• Employment is contingent on receiving and maintaining adequate licensing, including any required gaming license
• Attend required training sessions offered by the Spokane Tribe Resort & Casino
• Perform the duties described in compliance with local laws and regulations
• Have knowledge of the ordinances, regulations, laws, policies, and procedures relating to the STRC
• Take the necessary steps to ensure minors are not encouraged or permitted to gamble or loiter in gambling areas, drink alcoholic beverages, or purchase tobacco products
• Refer to the Internal Control System and Policy Manuals for guidance
• Take the appropriate steps to report exceptions, fraud, acts of wrongdoing, and potential violations of regulations or internal controls to the appropriate levels of management
• Uphold high standards of ethical behavior, demonstrate an understanding of the impacts of problem gambling, and have knowledge of the Casino's programs to address problem gambling
• Establish rules for promotions and events that conform to Casino policies and regulatory requirements.

WORK ENVIRONMENT and PHYSICAL REQUIREMENTS

The work environment characteristics described here are representative of those a team member encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

• Capable of working in an office environment but duties may require working in all casino facilities, especially the Cage, Slots, and IT, where the position may experience moderate noise and secondary smoke
• Capable of working for extended periods of time at a workstation, performing tasks on a computer, and working with documents.