Description

Job Description Summary:

The Marketing Director will act as a liaison between our agency and assigned

Community(ies) and outside accounts to coordinate services and in conjunction with an Organization representative for externally-discharged residents/clients. Accountable for initiating and maintaining ongoing professional contacts with physicians, health facilities, community organizations, state and county medical societies and similar groups and institutions within the assigned territory with an emphasis on client and referral source education and business development.

Essential Job Functions/Responsibilities:

1. Effectively cultivates new business opportunities within assigned territory and achieves net contribution growth goals necessary to support company objectives. Participates in effective networking activities as approved by Director of Operations.
2. Develops, implements, evaluates and modifies effective weekly, monthly and quarterly marketing plans and meets regularly with the Director of Operations to review and revise marketing plans.
3. Collaborates with appropriate Organization representatives on external discharged referrals.
4. Exhibits knowledge of service capabilities for all service lines, Medicare, Medicaid and third party payer coverage, Nurse Practitioner clinics and private pay business.
5. Conducts presentations for assigned territory which includes Community(ies), residents and referral sources to increase awareness of available services.
6. Conducts client evaluations and coordinates post-referral client visits; compiles information needed to establish a definitive home care plan for clients including an assessment of the appropriateness of requested services and physician’s orders.
7. Communicates information regarding clients to the appropriate supervisor and arranges for medical supplies as necessary. Makes agency administrative staff aware of clients’ additional needs so that appropriate services and programs may be developed.
8. Documents all supporting records in accordance with regulations of applicable regulatory agencies.
9. Actively participates in agency’s business growth meetings, strategic planning meetings, company in-services and Quality Improvement activities; serves on agency committees as needed.
10. Regularly attends Community meetings/case conferences and provides education related to home health care services and guidelines.
11. Promotes customer service with timely call backs, listening and understanding, good communication, and positive attitude. Analyzes cause of customer service issues and assists in developing solutions to problems.

Follow all privacy policies of the Organization and maintain the confidentiality of protected healthcare information (PHI).

Qualifications

Position Qualifications:

1. Bachelor’s Degree in Business, Marketing, Advertising or health care-related field preferred OR Licensed Health Care Professional.
2. Two (2) years sales/marketing experience is required. Health care marketing experience is preferred.
3. Demonstrated desire and passion to work with the elderly population.
4. Must have a valid driver’s license for the agency state of operation with appropriate auto insurance.

1. Exceptional verbal and written communication skills along with strong presentation skills.
2. Computer skills, i.e. Word, Excel, PowerPoint and CRM programs.

Continuing Education Requirements: Organization personnel are expected to participate in appropriate continuing education as may be requested and/or required by their immediate supervisor. In addition, organization personnel are expected to accept personal responsibility for other educational activities to enhance job related skills and abilities. All personnel must attend mandatory educational programs.

Environmental and Working Conditions

Environmental Conditions: May be exposed to extremes of heat and cold in all weather conditions. Must drive in various weather conditions on roads in varying degrees of repair.

Working Conditions: May be exposed to infections and contagious diseases. Contact with patients under wide variety of circumstances. May be exposed or occasionally exposed to patient elements. Subject to varying and unpredictable situations. Handles emergency or crisis situations. Travel required. OSHA exposure category:

• Category III — Position includes tasks that involve no exposure to blood, body fluids, tissues; would not be required to perform Category I tasks.

Required Personal Protective Equipment: As required by working conditions.