Anticipated End Date:

2024-02-29

Position Title:

Marketing Manager

Job Description:

Marketing Manager

Location: Must be within a 50 mile radius of a Pulse Point location.

This position will take part in Elevance Health's hybrid workforce strategy which includes virtual work and 1-2 days in office per week.

Marketing Manager - Performance Media and Channel Activation, Digital Media, Elevance Health, Inc.

The Marketing Manager is part of the enterprise Omnichannel Marketing organization. This individual will be accountable for leading the acquisition-focused digital media strategy across a modern marketing organization. The successful candidate will be an innovative, results-driven marketer with a passion for taking initiative, consuming research and market insights and exceling at creating, managing, and optimizing successful performance media campaigns.

You will develop and implement innovative omnichannel paid media strategies that meet aggressive growth goals across the consumer journey. This includes working cross functionally with Performance Media associates and media agency partners to create innovative acquisition media plans, drive campaign production, and execute, optimize, and analyze omnichannel performance. You will lead the day-to-day tactical and strategic paid media operations and support marketing analytics and technology to drive performance improvements.

You must be a data driven individual who is a self-starter and has a keen ability to adapt quickly to new opportunities and thrive within a supportive team.

How You Will Make an Impact

Primary duties for this managing level position, with moderate to advanced complexity and broad/enterprise scale may include, but are not limited to:

• Builds and manages digital media marketing plans, supporting performance of multi marketing channels across the digital media landscape, including Paid Social, Display, and Paid Search.

• Collaborates with key stakeholders and other Paid Media and Media Operations leads to manage a successful campaign.

• Develop strategy and project plan to manage and execute Digital Media campaigns across several lines of business.

• Supports development of digital media campaigns, including landing page development, media tag implementation, leveraging digital media tech platforms.

• Use data and insights to optimize the media campaigns to meet the business goals of the campaign.

• Serves as a single point of contact on marketing issues and resolution across multiple teams including marketing, procurement, compliance and media agencies.

• Communicate proactively with all involved personnel to provide encouragement, identify problems, create solutions, and implement efficiency improvements.

• Provides leadership and direction to marketing support and creative staff.

• Organize and successfully manage campaign media budgets. Coordinate with (Marketing) finance team and Procurement on SOW, Purchase Orders, Media Authorizations.

• Spearhead strategic innovation and testing roadmap to identify new avenues for growth.

• Manage agencies and vendors to clearly communicate requirements, expectations, and timing and maintain high standards of excellence.

Minimum Requirements:

• Requires a BA/BS degree; 5 years of Digital Media experience; or any combination of education and experience, which would provide an equivalent background.

Preferred Skills, Capabilities, and Experiences:

• Agency experience with digital media, and paid search specifically, a plus.

• Requires strong oral, written, and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills.

• Results oriented.

• Ability to roll up the sleeves to drive towards the key business outcomes.

• Exceptional project manager. Can bring together cross-functional teams to get things done with an own-it attitude

• Can recognize the opportunity and execute against it.

• Candidate should have a strong understanding of audience and media buying.

• Managed care experience preferred.

For candidates working in person or remotely in the below locations, the salary* range for this specific position is $78,488 to $135,930.

Locations: California; Colorado; Hawaii; Nevada; New York; Washington State; Jersey City, NJ

In addition to your salary, Elevance Health offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). The salary offered for this specific position is based on a number of legitimate, non-discriminatory factors set by the company. The company is fully committed to ensuring equal pay opportunities for equal work regardless of gender, race, or any other category protected by federal, state, and local pay equity laws.

* The salary range is the range Elevance Health in good faith believes is the range of possible compensation for this role at the time of this posting. This range may be modified in the future and actual compensation may vary from posting based on geographic location, work experience, education and/or skill level. Even within the range, the actual compensation will vary depending on the above factors as well as market/business considerations. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Job Level:

Non-Management Exempt

Workshift:

Job Family:

MKT > Marketing, Prog/Proj & Support

Please be advised that Elevance Health only accepts resumes for compensation from agencies that have a signed agreement with Elevance Health. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health.

Who We Are

Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve.

How We Work

At Elevance Health, we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates. Our values and behaviors are the root of our culture. They are how we achieve our strategy, power our business outcomes and drive our shared success - for our consumers, our associates, our communities and our business.

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by the hiring manager, associates are required to work at an Elevance Health location at least once per week, and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process. Candidates must reside within 50 miles or 1-hour commute each way of a relevant Elevance Health location.

The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19. If you are not vaccinated, your offer will be rescinded unless you provide an acceptable explanation. Elevance Health will also follow all relevant federal, state and local laws.

Elevance Health is an Equal Employment Opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact elevancehealthjobssupport@elevancehealth.com for assistance.