Company:

Cox Communications, Inc.

Job Family Group:

Marketing

Job Profile:

Marketing Manager

Management Level:

Manager - Non People Leader

Travel %:

Yes, 5% of the time

Work Shift:

Day (United States of America)

Job Description:

The Marketing Manager, Salesforce Campaign Planning and Execution serves as a key contributor within the Marketing organization. The role participates and influences the campaign targeting strategy and planning along with the Cox Business Marketing team and boundary partners. The position is responsible for managing the execution of a broad range of tactics and campaigns ensuring they are executed on time, accurately and aligned to the campaign strategy and plan. The role will utilize Salesforce Customer Data Cloud and Marketing Cloud for local and national campaigns including acquisition, customer journeys, and nurturing. The position will collaborate with the Marketing teams to create communication strategies that will ultimately optimize the automation tools within the various Salesforce applications.

What You’ll Do

• Utilize Salesforce Customer Data Cloud and Marketing Cloud for audience targeting and campaign execution that reduces manual processes and drives efficiencies.
• Manage campaign timelines and multichannel execution of campaigns, customer communications and special projects.
• Participate in strategy sessions with Marketing, Product, Research and other boundary partners on program development, strategy, and execution.
• Process and project management of high volume of campaigns and programs including but not limited to direct mail, outbound telemarketing, digital and social programs, and email.
• Translate strategy requirements into technical data requirements needed to build campaigns.
• Customer Data Cloud audience workflow building, manage program criteria and waterfall counts to ensure accuracy of target criteria and volumes, and QA.
• General knowledge of SQL/Automation Studio within Marketing Cloud
• Liaison with key external vendors to handoff final deliverables for execution as needed and ensure accurate and timely campaign execution.
• Works closely with print vendors and verifies proofs for creative, offers and sign off on final target counts.
• Spearhead implementation of new initiatives and optimization of current initiatives such as: acquisition and customer journeys, enhanced segmentation, use of new and existing propensity models and other data to determine the appropriate target audiences and counts.
• Understanding of Journey Builder Cloud activities, including but not limited to Task and Lead Creation.
• Monitor all campaign KPI’s and work proactively to optimize the campaign’s effectiveness partnering with Analytics and the SMB and Enterprise Strategy teams.
• Accountable for all elements of campaign process.

What’s In It For You

At Cox, we reward your hard work with meaningful benefits.

First, we offer a competitive compensation package, 401(k) with a generous company match, comprehensive healthcare, life, and disability benefits, plus numerous other benefits, including adoption assistance, pet insurance, and discounts on travel and cars!

We value people more than technology. That means you’ll work within a culture and with a team that values your experience, your contributions, and you – yes, you - as a person. We believe recognition is important, and Cox strives to celebrate those who help make us successful every day. We also encourage diversity and support inclusion; we want you to do you and feel comfortable doing so.

We also offer boundless opportunities for growth; you can sharpen your skills, learn a new talent, join a mentoring program, even earn an advanced degree. You’ll find the potential for lateral or upward career growth within the Cox family businesses, including the innovative startups in transportation mobility, clean tech and more.

Who You Are

Minimum

• Bachelor’s degree in a related discipline and 6 years’ experience in a related field. The right candidate could also have a different combination, such as a master’s degree and 4 years’ experience; a Ph.D. and 1 year of experience; or 10 years’ experience in a related field
• Expertise in Salesforce Marketing Cloud, Campaign Management and Execution, with the ability to multi-task and manage many deadlines
• Strong knowledge of Salesforce CDC (Customer Data Cloud)
• Knowledge of SQL Query/Automation Studio and Interaction Studio
• Strong knowledge of Microsoft Office
• Highly organized, detail oriented and strong project management skills.
• Excellent written and verbal communication skills.
• Ability to manage time independently and juggle competing priorities.
• Excellent interpersonal, leadership, presentation, and collaborative skills to work effectively with teams throughout organization.

Preferred

• Degree or experience in related discipline strongly desired
• Certification in Salesforce Marketing Cloud and/or other Salesforce Marketing applications
• Knowledge of Datorama
• Experience in telecommunications industry

Join the Cox family of businesses and make your mark today!

Compensation:

Compensation includes a base salary of $84,600.00 - $127,000.00. The salary rate may vary within the anticipated range based on factors such as the ultimate location of the position and the selected candidate's experience. Position may be eligible for additional compensation that may include an incentive program.

About Us:

Cox Communications is all about creating moments of real human connection; and for employees, that’s true both in the workplace and in the problems we solve for customers. From building advertising solutions to unleashing IoT technologies to creating an exceptional experience for customers in our retail locations and online, we’re creating a world that is smarter and more connected. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.