Join our Ardent Resource Team as a Marketing Specialist!

Lovelace Health System is comprised of Lovelace Medical Group/New Mexico Heart Institute, New Mexico Heart Institute, Lovelace Women’s Hospital, Lovelace Medical Center, Heart Hospital of New Mexico at Lovelace Medical Center, Lovelace Westside Hospital, Lovelace Regional Hospital and Lovelace UNM Rehabilitation Hospital. Across its six, 33 health care clinics and seven outpatient therapy clinics, Lovelace has 619 inpatient beds and employs a team of more than 3,400, including more than 280 health care providers. Lovelace continues to invest in our community, providing more than $81 million in unfunded care and supporting local nonprofit and community organizations with more than $357,000 in direct contributions in 2022. From the first and only hospital in New Mexico dedicated to women’s health to the state’s only hospital devoted exclusively to cardiovascular care, Lovelace is a leader in meeting the healthcare needs of this region.

Ardent Health Services owns and operates Lovelace Health System. Based in Nashville, Tennessee, Ardent Health Services includes 30 hospitals and more than 200 sites of care.

POSITION SUMMARY

We have an exciting opportunity to join our team as a Marketing Specialist.

The Marketing Specialist manages the development, implementation, and evaluation of integrated projects defined within the marketing plan to include product and service development, segmentation and competitive research, collateral and channel distribution, direct marketing, advertising, electronic and print media, web content development, and internal integration to support the growth and expansion of company products and services.

The Marketing Specialist develops reports based on information collected such as marketing trends, competition, new products, and pricing as well as return on investment.

This position will be familiar with a variety of the field's concepts, practices, and procedures and relies on experience and judgement to plan and accomplish goals. The Marketing Specialist performs a variety of tasks and a wide degree of creativity and latitude is expected.

• Responsible for managing and overseeing marketing strategies and tools to meet measurable business and brand objectives for assigned area.
• Tracks and maintains reporting return on investment for marketing initiatives and projects. Familiarity with market and industry research.
• Manages the development and production of collateral for distribution and production of new communications programs, products or services.
• Serves as marketing liaison for assigned area. Attends and participates in professional meetings.
• Manages and participates on the web editorial team, including digital and social media strategies for specified product lines.
• Takes ownership of assignments; other duties as assigned or requested.
• Communicates and listens effectively with internal and external customers; effectively understands instructions and shares knowledge.
• Cooperates and interacts with supervisors, peers, other departments, and all customer groups demonstrating our commitment to “service”.
• Diligent with sound follow through.
• Detail oriented and secure with legal specifications.
• Develops policies, processes, strategies and goals that support department/corporate direction.
• Protects the brand and integrity of the service.

Education and Experience:

• BA in Communications, Mass Media, Journalism, Political Science, the Humanities, Business/Marketing, Social Sciences required
• 3 to 5 years of previous job-related experience in Marketing, Journalism, Communication, English, Advertising, Web Marketing, or Database Marketing in a corporate environment
• Experience with use of desktop software for presentations and graphic design.

Skills, Knowledge and Abilities:

• Skilled writing, grammar, and communications skills
• Strong online skills
• Dataset building skills
• Ability to communicate effectively and lead work teams
• Ability to plan, develop and implement multiple projects with brilliant execution

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