Job Type

Full-time

Description

The MATS (Master of Arts in Theological Studies) Marketing Specialist is responsible for promotion of the online MATS degree program through (1) implementing initiatives aimed at increasing audience size and engagement, (2) content and copy creation, (3) developing and nurturing strategic partnerships, and (4) participation in conferences and events. We are seeking a creative, self-driven, and experienced candidate who is passionate about equipping Christians with a Reformed theological foundation for use in everyday life. This person is also ideally well-versed in Westminster's ministry and philosophy. This position offers the flexibility of remote work.

Duties and responsibilities

1. (30%) Drive the growth of the MATS program by implementing initiatives aimed at increasing student enrollment, retention, and overall participation.

• Collaborate with the Associate Directors of Online Learning and the Marketing, Admissions, and Core Advisory teams for development of creative marketing campaigns alongside student and alumni engagement efforts.
• Represent and promote the MATS at strategically selected conferences and events.
• Identify, establish, and nurture strategic partnerships.

2. (30%) Create compelling MATS copy and content that effectively engages and resonates with target audience across various channels.

3. (20%) Collect and analyze data associated with the core audience for the MATS. Periodically update audience profiles and support the Associate Directors of Online Learning, Marketing, and Admissions in drawing conclusions about opportunities for refining the product's positioning.

4. (10%) Drive robust online community engagement for the MATS using digital platforms and local events to foster interaction, support, and collaboration among a global community of students, faculty, and alumni.

5. (5%) Report progress and updates to leadership.

6. (5%) Complete additional tasks or projects as assigned by Senior and Associate Directors of Online Learning and Marketing.

Requirements

Skills

• Strong oral and written communication skills
• Experience in design, copywriting, and content creation
• Demonstrated creative and innovative problem-solving abilities, while analytical and data-driven
• Demonstrated ability to articulate ideas and draft copy that aligns with the language, ethos, and philosophy of Westminster and its target audiences
• Strong time management and organizational skills
• Salesforce and Pardot competency
• Understanding of digital marketing best practices (email, social media, etc.)

Qualifications

• Bachelor's degree in relevant field required
• Record of successful marketing engagement experience
• Familiarity with higher education industry
• Knowledge of and experience with implementing SEO best practices
• Knowledge of and experience with CRO a plus
• Deep understanding of various Christian denominations, and the intersection of faith and culture
• Familiarity with and appreciation for the Westminster mission and institution
• Self-starter, capable of proactively pioneering and executing upon projects from start to finish with little guidance required
• Collaborative, team-player

Attributes

• Strategic and creative
• Relational
• Entrepreneurial
• Vision-oriented
• Attentive to detail and organized
• Strong in team collaboration and communication; elicits trust, confidence, and ambition in team members
• Flexible and adaptable; able to effectively navigate periods of transition and change
• Exhibits wisdom, care, kindness, and integrity in the workplace
• Ability to manage repeated tight deadlines, high stress, public-facing projects that demand attention to detail
• Ability to work with many stakeholders on various projects simultaneously.

• This is a full time, non-exempt position, with 40 hours per week expected.
• This position may be performed remotely, Eastern time zone preferred.
• Approx. 10% travel for conferences and trips to campus is required
• While performing the duties of this job, the employee may be required to sit, stand, walk, reach, and occasionally lift objects up to 40 pounds

Westminster Competencies

A successful employee will exemplify these competencies as they fulfill their duties and responsibilities:

Demeanor: Embodies the fruits of the Spirit in the office, interacts with people lovingly, joyfully, peacefully, patiently, kindly, faithfully, gently, and in a self-controlled manner.

Organization: Organizes their work in such a way that co-workers could find key resources/documents, and/or provide the tools necessary to succeed.

Communication - Equips supervisors and co-workers by communicating in a clear, kind, and timely manner

Initiative & Innovation - Identifies problems and/or solutions without being asked and consistently develops fresh perspectives, insights, and creative problem solving that help the team more efficiently and/or effectively achieve departmental and institutional goals.

Effectiveness & Dependability - Supervisors can trust you to produce timely, high quality, and generally error-free work with an appropriate amount of time and resources, that you fulfill your commitments, are on time to meetings, and provide advance notice of either delays or failures to meet goals.

Teamwork / Service - Clears the way for the success of others by providing support to their teammates in whatever way is needed;

Technical Proficiency - Effectively utilizes platforms and systems to help the team achieve institutional and departmental goals

Westminster Theological Seminary hires only personnel who belong to a Protestant evangelical church and subscribe to Biblical orthodoxy (belief) and orthopraxy (practice). Employees shall affirm their agreement with the historic, trinitarian Christian faith as expressed in the Apostles' Creed. Otherwise, Westminster Theological Seminary is an equal opportunity employer, dedicated to providing equal employment and advancement opportunities to all individuals, except as specifically allowed by federal and state law, and basing employment decisions on merit, qualifications and training. Westminster Theological Seminary does not discriminate in employment opportunities or practices on the basis of race, color, religion (except as religion is a bona fide occupational qualification), sex, national origin, age, disability or any other classification protected by law.

In accordance with the above paragraph, all employees are required to sign Westminster Theological Seminary's Community Life Policy affirming their commitment to Christian belief and practice as described in the policy.