Job Title: Manager, Media Strategy

Location: Vernon Hills, IL

Department: Marketing

Reports To: Director, Media Strategy & Demand Generation

Direct Reports/Manages others:

Hybrid Schedule: Our hybrid work environment includes two (2) remote days/week.

Rust-Oleum Corporation is a worldwide leader in protective paints and coatings for both home and industry. We offer a wide range of products including decorative fashion paints, durable industrial roof repair coatings and, of course, our famous rust-fighting formula that started it all.

JOB PURPOSE:

The Manager, Media Strategy is a critical member of the Strategic Communications & Demand Generation team, responsible for defining and driving a purchase strategy executed through in-house, agency and retail media that leverage a holistic set of end-user centric results and insights.

RESPONSIBILITIES:

Media Strategy:

• Develop media strategy aligned with Rust-Oleum’s growth and profitability goals of delivering 10%+ CAGR or 3x market pace (whichever is greater) for each business segment and platform
• Develop detailed path to purchase based upon end user insights and identify most effective media for building brand affinity; project intent and sales for specific target segments
• Lead media agency and retail media programs
• Define strategy to optimize in-house social media purchases
• Evolve media purchase strategy based on conversions
• Build Rust-Oleum brand awareness and affinity
• Inspire end-users to take on more projects
• Educate end-users and build confidence when using Rust-Oleum products

Results and Insights:

• Harness first party and third-party data to understand end-user motivations, challenges and successes of multiple target audiences
• Partner with Data team to develop reporting structure and KPI dashboards, leveraging data from media agency, influencer and earned media software tools, social listening, search analytics, etc.

Conversion:

• Working in conjunction with the content strategy managers, drive optimization based upon real-time insights; measure effect upon purchase intent, point of sale and brand affinity.
• Drive conversions through optimized, cohesive marketing content that harnesses best-in-class marketing capabilities.
• Measure and communicate e-commerce and in-store conversions.

REQUIREMENTS:

• 8+ years of digital advertising/media buying in an agency or corporate environment (consumer goods experience preferred)
• Bachelor’s Degree in Communications, Marketing, Public Relations or related field
• Experience using digital advertising/social media channels, tools, techniques and best practices for business
• Experience analyzing marketing data and social analytics and identifying/communicating key insights
• Working knowledge social listening and publishing tools including social listening software; experience with Sprinklr and/or Brandwatch a plus
• Working knowledge of web, search and social analytics tools; experience with Google Analytics, Facebook Insights, or Pinterest Analytics a plus
• Team player with the ability to collaborate across a cross-functional team

From big benefits to small, we take care of our associates! After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave. We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. Rust-Oleum offers 9 paid holidays and one floating holiday per year. You are also eligible to earn three weeks of vacation on an annualized basis.

Rust-Oleum is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.