Description

Do you love candy and snacks? Are you looking to join an ever evolving and rapidly growing team? PIM Brands might just be exactly what you’re looking for!

At PIM, we make the brands you love. Our portfolio of products, from Welch’s® Fruit Snacks to Sun-Maid® Chocolate Raisins and Sour Jacks® Sour Candies are enjoyed by millions of consumers every day. And when it comes to careers, we seek talented, results-oriented individuals who want to play a part in building amazing brands and products while working in a collaborative, dynamic, and fast-paced office environment. At PIM, you can make an immediate and lasting contribution to help grow iconic snack and confectionery brands, no matter your area of expertise.

We are looking for people with experience in Omni-Channel & Retail Media, interested in starting a SWEET career as part of our Marketing team at PIM’s Headquarters in Park Ridge, New Jersey, or to work on a hybrid semi-remote schedule. This position will report to our Senior Director of Omni Marketing on the Digital Commerce Team. The ideal candidate will have a resilient fail forward mindset to test, learn and grow as we accelerate digital commerce.

Overview:
We are seeking a strategic and detail-oriented Omni-Channel & Retail Media Manager to drive omni-channel growth through retail partnerships and retail media execution. This role will focus on managing ecommerce initiatives with retail partners in the confection/snacking industry, ensuring seamless integration of digital and in-store strategies. The ideal candidate will have a strong understanding of retail media, how to win the digital shelf, and ecommerce optimization, working closely with agency partners and internal teams to achieve business objectives.

Key Job Responsibilities

Omni-Channel Strategy & Execution:

• Develop and execute ecommerce strategies to drive sales growth across retail partner ecommerce platforms (e.g., Walmart Connect, Instacart, Kroger Precision Marketing).
• Ensure alignment between digital and in-store promotional plans to create a cohesive brand presence.
• Partner with sales and marketing teams to implement trade plans that support ecommerce objectives both internally and externally with key retailer stakeholders.

Retail Media Management:

• Collaborate with agency partners to plan, execute, and optimize retail media campaigns across key retail platforms.
• Monitor campaign performance, analyze ROI, and provide actionable insights to improve effectiveness and profitability.
• Ensure campaigns align with broader brand strategies and customer engagement goals.

Analytics & Reporting:

• Track and report key ecommerce KPIs, such as sales, traffic, conversion rates, and retail media performance.
• Analyze customer behavior and retail data to identify opportunities for growth and improvement.

Collaboration & Cross-functional Support:

• Work closely with internal teams (sales, marketing, supply chain) and external partners to support omni-channel initiatives.
• Align ecommerce efforts with overall business goals, ensuring consistency across digital and in-store channels.

Market Insight & Innovation:

• Stay informed on ecommerce and retail trends within the food industry to identify new opportunities and best practices.
• Proactively recommend strategies to improve customer experience and competitive positioning within retail channels.

Qualifications

Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field.
• 5+ years of experience in ecommerce, retail media management, strategic sales or omni-channel strategy, specifically within the food industry.
• Strong expertise in retail media networks (e.g., Walmart Connect, Kroger Precision Marketing) and trade promotion planning.
• Proven ability to collaborate with cross-functional teams and manage agency relationships.
• Analytical mindset with experience in using data to drive decision-making.
• Excellent communication, organizational, and project management skills.

Preferred Skills:

• Familiarity with retailer ecommerce platforms and tools.
• Experience in the food industry or similar CPG environments.
• Knowledge of digital marketing and shopper marketing principles.

• Creates, manages, and distributes testing dashboards to cross-functional and leadership teams
• Collaborates with agency and third-party partners to communicate marketing performance data

Worksite:

• The PIM Brands Global Headquarters in Park Ridge, New Jersey
• HYBRID - The role requires working on-site: Monday thru Thursday. Work from home/remotely on Fridays. Option to work semi-remotely in a hybrid schedule.
• Estimated travel - 25% to trade shows, retailer/broker/customer business reviews, etc.

We are proud to offer:

• Total compensation package including bonus, 401(k) plan match and other incentives (*based on eligibility and position)
• Comprehensive benefits package - EFFECTIVE DAY 1, Including medical, dental, vision, disability, insurance plans and much more
• Diverse range of benefit choices tailored to support you in making optimal decisions for yourself, your loved ones, and your preferred way of life
• Personal time off, vacation time, floating days and observed holidays
• Summer Fridays between Memorial Day weekend and Labor Day weekend
• Business casual dress
• Entrepreneurial and innovative culture offering the opportunity for internal career advancement

Awards & Accolades:

• #10 Candy Company in North America
• #26 Global Candy Company
• Makers of Welch’s - #1 Fruit Snack in U.S.
• 2024 Advocate of the Year Award
• Recognized by NJBIA - State-of-the-Art Manufacturing Facility and in Research/Development 2024
• Recognized by New Jersey Business Magazine 2024
• Top 100 Privately Owned Company in the Metro NYC Market
• Top 50 Employer in New Jersey

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