Employer Industry: Higher Education

Why consider this job opportunity:
- Salary range: $50,000 to $60,000
- Robust benefits package including medical, dental, vision, and 401K with company match
- Generous Paid Time Off and Volunteer Paid Time Off
- Opportunity to work remotely from select states
- Recognized as one of the Top Companies to Work for in Arizona for 7 consecutive years
- Empowering company culture that supports personal and professional growth

What to Expect (Job Responsibilities):
- Oversee and manage digital marketing campaigns, particularly Google Ads, Bing, and YouTube
- Monitor lead volumes, ad spends, and ad schedules, making necessary adjustments
- Implement strategies to enhance impression share, click-through rates, and lead conversion rates
- Conduct performance analysis of keywords and search terms, updating as required
- Manage relationships with Google and advertising firms for digital marketing campaigns

What is Required (Qualifications):
- Bachelor’s degree in a related field; Master’s degree preferred
- Minimum of 3 years of experience running paid search campaigns on Google and Bing
- Preferred certifications in Google Ads, Analytics, and Google Tag Manager
- Strong communication and organizational skills
- Ability to work collaboratively on multiple tasks

How to Stand Out (Preferred Qualifications):
- Experience with an educational organization
- Knowledge of Google Value-Based Bidding strategies
- Proven track record in managing and scaling digital marketing campaigns
- Experience setting up Salesforce and Google Ads integrations
- Passion for education and adaptability in an innovative environment

#HigherEducation #DigitalMarketing #RemoteWork #CareerGrowth #TopEmployer

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