Our client, a digital marketing agency, is seeking an experienced Paid Search Specialist with a proven track record of managing and optimizing Google Ads campaigns. In this role, you'll work closely with a talented team, including a dedicated copywriter and designer, to craft compelling ad campaigns that drive results. If you're passionate about data-driven advertising and delivering measurable outcomes, we want to hear from you!

About Our Client:

Our client is a Salt Lake City-based digital marketing and media company focused on helping small but ambitious brands maximize growth while reducing waste. They combine local SEO, targeted paid digital campaigns, and media solutions to deliver scalable, productized offerings. Join their team and become part of an innovative, entrepreneurial environment, where technology, AI, and automation are at the heart of everything they do.

Key Responsibilities:

• Launch and manage Google Ads campaigns across Search, Display, Performance Max (PMax), Shopping, and Video channels.
• A/B test ads and ad sets to optimize for key performance indicators (ROAS, CTR, CPM, etc.).
• Collaborate with a copywriter and designer to create high-quality ad copy and engaging visual assets.
• Analyze campaign data trends and proactively recommend optimizations to improve performance.
• Monitor and adjust ad spend budgets on a daily, weekly, and monthly basis.
• Build detailed reports in Excel or Google Sheets with graphs, charts, and pivot tables for real-time and long-term analysis.
• Collaborate with clients to understand campaign performance and implement necessary adjustments.
• Test and refine ad copy and assets based on client products/services and best practices.
• Stay up-to-date with the latest SEO and keyword optimization techniques.
• Use Slack, email, video calls, and project management tools for consistent communication with clients and team members.

Required Skills & Experience

• 2+ years of Google Ads experience in Search, Display, Performance Max (PMax), Shopping, or Video campaigns.
• Deep understanding of key paid media metrics (ROAS, CTR, CPM, etc.) and how to calculate and leverage them.
• Expertise in analyzing Google Ads data and recommending actionable improvements.
• Experience creating detailed reports using Excel or Google Sheets.
• Strong English communication skills (written and verbal).
• Proven success working with U.S.-based clients.
• Proactive and reliable communication through Slack, email, and video calls.
• Ability to work effectively during EST hours.

Nice-to-Haves

• Familiarity with Gmail and Slack for communication.
• 3+ years of experience managing Meta Ads (Facebook, Instagram) campaigns.
• Experience building reports from scratch for Meta Ads performance tracking.
• Knowledge of additional advertising platforms and tools.

Why Work for Our Client?

• Growth Potential: Be a foundational team member in a rapidly evolving agency focused on the latest trends in AI-driven marketing.
• Entrepreneurial Culture: Work in an environment that values initiative, innovative thinking, and continuous improvement.
• Tailored Success Across Industries: Drive meaningful results for a diverse portfolio of clients.

Did this post spark something in you? Apply now and embark on a fulfilling journey with us!