Employer Industry: Marketing Agency

Why consider this job opportunity:
- Salary up to $62,000
- Opportunity for annual bonuses and participation in an employee stock ownership plan (ESOP)
- Comprehensive benefits package, including 100% paid parental leave
- Commitment to a collaborative and inclusive work environment
- Opportunity for professional development and thought leadership contributions
- Hybrid work model available for local candidates

What to Expect (Job Responsibilities):
- Manage and optimize existing paid search campaigns daily based on performance goals
- Set up and tag new campaigns according to the measurement framework
- Develop and manage budget tracking and forecasting documents for campaigns
- Collaborate with analytics and account service teams to identify new paid search opportunities
- Analyze and report on campaign effectiveness to maximize results

What is Required (Qualifications):
- Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience
- Minimum of 3 years of experience managing campaigns in the paid search ecosystem
- Proven track record in strategic planning and execution of paid search initiatives
- Google Adwords certification preferred and Google Analytics certification a plus
- Strong commitment to integrity, enthusiasm, and accountability in a cross-functional role

How to Stand Out (Preferred Qualifications):
- Experience with various search platforms including Google, Bing, YouTube, and Amazon
- Familiarity with bid management systems and keyword development tools
- Ability to write compelling ad copy and perform keyword analysis
- Experience in contributing to thought leadership materials such as blogs and white papers
- Knowledge of paid search best practices and trends

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