Employer Industry: Education Marketing

Why consider this job opportunity:
- Salary up to $90,000.00
- Comprehensive benefits package including health, vision, and dental benefits
- Paid holidays and sick days
- 401(k) plan with company match
- Employee referral bonus and student tuition discount
- Opportunity to create a significant impact within a growing organization

What to Expect (Job Responsibilities):
- Support in managing and optimizing paid search campaigns for the employer's brick-and-mortar schools
- Review search terms and identify areas for growth or cost savings, along with ad copy or landing page test idea generation
- Collaborate with internal marketing team members to ensure consistent marketing messaging for various events and programs
- Execute growth marketing strategies for new school or academic program expansions as directed by senior management
- Maintain performance marketing reporting and provide insights when necessary

What is Required (Qualifications):
- Bachelor's degree
- Minimum of 3-4 years of experience in performance-driven marketing
- Hands-on experience with paid media campaign management, optimization, analysis, and performance reporting
- Proficiency in Google Ads, MS Ads, GDN, and GMP setup and tracking
- Experience using Google Analytics and other data visualization tools

How to Stand Out (Preferred Qualifications):
- Experience working in a lead-generation business or the education industry
- Experience in a highly collaborative and cross-functional environment

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