The Performance Marketing Manager sits within our Global Digital & Consumer Marketing team for Penhaligon's, L'Artisan Parfumeur & Kama Ayurveda based in London.

You will manage the digital media campaigns, overseeing Paid Social, Paid Search, Affiliates, and VOD/Display media for the Penhaligon’s brand, from planning to implementation across our global markets. You will also manage all media to meet revenue targets and be accountable for the CA&R targets associated and media activations for Penhaligon's at an exciting time for the brand, right through from planning to implementation.

· Develop and execute a comprehensive paid media strategy, including PPC, display advertising, and social media advertising, to maximize brand exposure and drive sales

· Briefing requirements into brand team and then final campaigns into agency

· Manage and grow the affiliate marketing program, fostering relationships with partners, and optimising commission structures to increase affiliate performance and elevate where possible as a luxury brand

· Collaborating with the Brand, ECommerce and Marketing teams to execute cross-channel campaigns

· Own the reporting of the performance of marketing campaigns to senior management and stakeholders, ensuring transparency and alignment with business objectives. Provide recommendations and challenge agency across key areas.

· Working with the platform partners (Meta, TikTok etc.) and Brand teams to create best-in-class, digital-1st creative assets that are optimised for channel, placements and targeting

· Support international Expansion of brand .coms – understand market and audiences to adapt marketing strategies accordingly

· Keep a keen eye on industry trends, competitors, and market shifts, ensuring the brand maintains a competitive edge and is at the forefront of the fragrance industry

· Exceptionally strong interpersonal skills to manage people, processes and communicate with wide stakeholder group

· You will be an inquisitive thinker and someone who can challenge with a view to innovate

· Incredibly creative commercial marketing and consumer communication skills

· Analytical skills with the ability to understand and pivot to next steps / innovations

· A real team player, willing to work collaboratively to get the best outcome for the brand