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Performance Marketing Specialist
Pay$50000.00 - $60000.00 / year
LocationSelinsgrove/Pennsylvania
Employment typeFull-Time
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Job Description
- Req#: hJvfkNxpwuM9
Employer Industry: E-commerce Lighting Retail
Why consider this job opportunity:
- Salary up to $60,000 annually
- Paid Time Off and Paid Sick Leave
- Comprehensive medical, dental, vision, and life insurance benefits
- Matching retirement savings program
- Opportunity for personal growth and development in a supportive work environment
- Flexible work-life balance with a positive team culture
What to Expect (Job Responsibilities):
- Monitor, analyze, and optimize campaign performance data to improve conversion rates and achieve business objectives
- Execute tests, collect and analyze data, and identify trends to maximize ROI for paid campaigns
- Set up, manage, and optimize various marketing channels, including marketplaces and display media partners
- Collaborate with cross-functional teams on strategic initiatives
- Generate performance reports and analyze key performance indicators on a regular basis
What is Required (Qualifications):
- At least 2 years of experience in managing search and shopping pay-per-click (PPC) campaigns on Google and Microsoft Advertising
- 2 years of experience in e-commerce
- Google Ads Certified
- Google Analytics Certified
- Proficient in Microsoft Excel and Google Sheets, with experience in common functions and features
How to Stand Out (Preferred Qualifications):
- Experience using feed management tools like ChannelAdvisor, Feedonomics, or DataFeedWatch
- Demonstrated experience in effectively applying generative AI to paid campaigns
- Experience in managing affiliate programs and leveraging paid social campaigns for e-commerce brands
- Experience with Google Analytics 4 and server-side implementation of Google Tag Manager
- Ability to create comprehensive reports and visualize complex data effectively
#Ecommerce #DigitalMarketing #PerformanceMarketing #RemoteWork #CareerGrowth
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We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.About the company
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