Purpose:

Deliver the adidas message to the adidas consumer through earned media, first class public relations and proactive/reactive approach to maintain brand heat. Drive outcome for the business through the application of SEO organic strategies and protect the reputation of the brand through Issues & Crisis management.

Key Responsibilities:

• Implement the PR strategy across sport performance categories in the UK & Ireland through the key campaigns, brand moments and sporting calendar.

• Lead on the performance category across all PR touchpoints and stories with a focus on football

• Management of performance PR agency across all outreach, creative and events. End to end ownership of Agency output

• Management of performance PR budgets

• Support for Senior PR Manager across Issues & Crisis/reputational management. Second In command for UK & Ireland management of Issues & Crisis. Coordination of UK agency support team

• PR lead for performance full functional team In the UK & Ireland -

• Lead PR contact for all global and local teams across football touchpoints: (product, clubs, players)

• Work alongside Digital Publishing and Partner Publishing colleagues for the creation of content for key campaigns, brand moments and reactive publishing

• Ownership of key media relationships In the UK & Ireland

• Leader of SEO workstream for the local PR team Including regular assessment of strategy and Impact

• Significant role In football club kit launches to drive PR Impact

• Owner of football PR events and seeding experiences In London

• Identification, engagement and relationship management with content creators and Influencers who will make a difference for performance categories In the UK

• Brand comms media partnership extension project manager looking at how the brand maximises media Investment

• End to end owner of performance seasonal press day event and outreach

• Work alongside Culture Marketing team as PR expert to deliver maximum return for partner usage

• Support PR lead to drive on-going innovation and best practice in the PR function

• Upskill senior stakeholders on how PR works and Its potential

• Identify trends and movements in the media landscape

Key Relationships:

• Global Newsroom

• Global Football BU

• Global Corporate Comms team

• UK Football Brand Communications

• UK Football Omni Channel Team

• London communities team

• London + Europe PR teams

• Sports Marketing, Culture Marketing, trend

• Burson Agency team

Knowledge, Skills and Abilities:

• Creative, collaborative and confident

• Excellent interpersonal / communication skills and high level of strategic thinking

• Exceptional understanding of UK & Ireland media landscape (social first, creator media, sport, lifestyle, traditional.

• Key relationships In place with relevant brand media

• Keen understanding of the wider publishing mix: owned, earned and paid

• Event management

• Issues & Crisis management

• Passion for the sports and entertainment industry

• Advanced presentation and organizational skills

• Copywriting and proofreading skills

Requisite Education and Experience / Minimum Qualifications:

• Degree in Marketing, Communications, Retail, Digital or a related field

• Experience across In a PR Agency environment

• 5+ years’ industry and / or relevant work experience

• Fluent written and spoken English language skills