Job Description

Drives website content strategy for our business segments through both big-picture ideas and detail-obsessed content writing and editing content for the Blue Cross NC public website.

What You'll Do

• Lead the development of website copy for certain segments that reflects Blue Cross NC's brand, tone of voice and position in the market while following our web content guidelines
• Collect input from multiple sources and usher content through the review process with business stakeholders to ensure timely web delivery
• Apply design thinking and UX principles to page author and initiate intake discussions for net-new components and component enhancements with the Experience Design team
• Produce and review content that meets ADA compliance guidelines and support efforts to ensure accessibility
• Uphold an enterprise content governance model and editorial publishing process by consistently providing clear and actionable edits to your peers to ensure content is up-to-date, relevant, valuable to our business segments, and produced in a timely manner
• Lead the analysis of content performance for certain segments by continuously monitoring KPIs through Customer Journey Analytics, customizing dashboards, and identifying gaps
• Drive organic traffic and engagement optimization for your segments by implementing SEO best practices into content creation and working with SEO resources to iterate on SEO strategy

What You'll Bring (Hiring Requirements)

• Bachelor's degree or advanced degree (where required)
• 8+ years of experience in related field.
• In lieu of degree, 10+ years of experience in related field.

Salary Range

At Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market-price and our starting salaries are typically planned near the middle of the range listed. Compensation decisions are driven by factors including experience and training, specialized skill sets, licensure and certifications and other business and organizational needs. Our base salary is part of a robust Total Rewards package that includes an Annual Incentive Bonus*, 401(k) with employer match, Paid Time Off (PTO), and competitive health benefits and wellness programs.

*Based on annual corporate goal achievement and individual performance.

$91,100.00 - $164,000.00