Employer Industry: Advertising Agency

Why consider this job opportunity:
- Salary range of $49,000 - $69,000, with the potential for an annual bonus
- Comprehensive benefits package including 100% paid parental leave
- Opportunity for career advancement and growth within the organization
- Commitment to Diversity, Equity, Inclusion, and Belonging (DEIB) as part of the company culture
- Hybrid work environment, allowing flexibility for candidates in the Rochester, NY area
- Chance to contribute to thought leadership materials and industry discussions

What to Expect (Job Responsibilities):
- Manage day-to-day programmatic media, optimizing performance based on established goals
- Set up new campaigns, including tracking tags implementation per media plans
- Research new vendors and tactics, providing competitive analyses and market insights
- Collaborate with internal teams to identify new opportunities in the programmatic space
- Analyze and report on campaign effectiveness to maximize results

What is Required (Qualifications):
- Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience
- Minimum of 3 years of experience managing campaigns in the programmatic ecosystem
- Proven track record in strategic planning and executing plans effectively
- Strong commitment to integrity and enthusiasm in a cross-functional role
- Ability to adapt quickly to changing circumstances and deliver on commitments

How to Stand Out (Preferred Qualifications):
- Experience working in an agency environment
- Familiarity with ad serving technology and supply chain partnerships in the programmatic ecosystem
- Knowledge of social trends and emerging partnerships
- Experience with performance monitoring and quality assurance of programmatic campaigns

#Advertising #ProgrammaticMedia #CareerOpportunity #DiversityAndInclusion #HybridWork

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