Recruitment Marketing Manager

This role is fully remote; however, preference may be given to candidates based in states where New Story has established operations.

New Story is hiring its first Recruitment Marketing Manager to drive talent attraction and acquisition for its affiliated schools. Reporting to the Vice President of Talent Acquisition, this role requires strategic talent marketing expertise to improve top-of-funnel recruitment through market research, campaign execution, event sponsorships, and on-the-ground activations. It is a key role in activating our employer brand position, value proposition, and elevating the candidate's experience to attract top talent to New Story’s growing teams.

What we offer:

• Compensation: $70,000.00 - $85,000.00 salary based on education level and experience.
• Paid Time Off (PTO): Generous PTO and paid holidays.
• Tuition Reimbursement: Financial support for continuing education in a related field.
• Health & Wellness: Comprehensive medical, dental, and vision coverage, with an option of a Health Savings Account (HSA) or a Flexible Spending Account (FSA).
• Retirement Plan: 401(k) with company contributions.

Job Responsibilities:

• Campaign Execution: Implement candidate attraction and multi-channel recruitment marketing campaigns to engage unique talent for New Story and its portfolio of brands. Using a multitude of channels, measuring and optimizing campaign results across our CRM, Google, social channels, programmatic, and niche job boards.
• Drive Recruitment Marketing: Build and implement campaigns targeting diverse audiences in our home markets and broader U.S., integrating employee stories and outcome showcases.
• Manage Reputation: Oversee our presence on platforms like Glassdoor, Indeed, and Reddit ensuring we engage proactively with reviews and feedback.
• Event & Conference Management & Activation: Plan and coordinate event sponsorships, job fairs, and on-site activations, ensuring high visibility as an employer of choice within target demographics and priority geographies.
• Employee Referral Strategy: Develop an employee referral program to increase the number of employee referrals.
• Lead Lifecycle Management and CRM: Establish a content and lead management strategy to engage passive and active talent, measuring impact on the recruitment funnel with utilization of ATS and CRM tools, in direct support of the New Story talent acquisition team.
• Content Creation: Develop and manage recruitment marketing assets, including social media graphics, videos, and digital ads, to drive awareness and engagement across talent markets.
• Data Analysis & Insights: Track campaign metrics, crafting regular reports and insights that drive the improvement of ongoing marketing strategies.
• Marketing Intelligence and Research: Conduct market research to identify talent trends, competitor strategies, and insights specific to the veterinary and clinical fields. Using findings to refine and optimize attraction strategies and sourcing initiatives, build and manage a talent pool strategy to measure and expand engagement within the total addressable market (TAM) for recruitment marketing.

Qualifications:

• Bachelor's Degree in Marketing, Communications, Business Administration, or a related field.
• 3+ years of experience in recruitment marketing, talent acquisition, or employer branding.
• Deep knowledge of digital and traditional marketing channels, with hands-on experience in recruitment marketing campaign strategy and management.
• Strong understanding of recruitment marketing best practices and candidate journey.
• Proven ability to build, execute, and manage recruitment campaigns across multiple channels.
• Ability to thrive in a fast-paced environment with shifting priorities.
• Ability to analyze data and use insights to drive decisions.
• Experience using marketing automation tools for lead generation and management (e.g., HubSpot).
• Experience in recruitment advertising platforms, such as LinkedIn, Glassdoor, Indeed, and Meta (Facebook and Instagram), Reddit, TikTok.
• Strong design skills with experience using content creation tools (e.g., Canva) to develop engaging marketing materials.
• Excellent communication skills with the ability to craft compelling messaging for diverse candidate pools.
• Ability to travel overnight on occasion.

Preferred/Nice to Have

• Knowledge of SEO and SEM strategies for increasing job ad visibility and driving candidate traffic.
• Proficiency in WordPress for managing career pages, and content creation.
• Solid understanding of Applicant Tracking Systems (ATS), preferably UKG Pro.

New Story and its affiliated schools are proud to be equal opportunity employers, celebrating diversity and inclusion in the workplace. We are committed to creating a safe, supportive, and drug-free environment for both our employees and the students we serve. We encourage candidates from all backgrounds to apply.