At Fiskars Group we are unified and driven by our common purpose: pioneering design to make the everyday extraordinary. Join our team and seize the extraordinary opportunity to influence the everyday!

Marketing Activation team, Finland, is seeking for a

Retail Marketing Activation Manager

The purpose of this role is to lead the planning and implementation of own retail marketing strategy and its development in order to drive traffic to stores. Main content of the role is to plan and execute the retail marketing activities, including media planning and Myiittala communication. The ultimate goal of the function is to increase preference and grow loyalty for Iittala brand as well as support the sales by generating traffic to the stores and outlets in the Finnish market. This role reports to Senior Manager, Marketing Activation Finland while strongly co-operating with Sales -Team as well as global functions.

Key responsibilities for the Retail Marketing Manager are own retail marketing activities e.g. campaigns for Iittala stores and outlets in Finland. Campaign planning, media planning together with media agency including marketing budget planning and controlling. Providing own channels with clear monthly information package regarding activities and marketing will be part of monthly tasks. You will also support local marketing initiatives.

RMM is responsible for "Myiittala" customer loyalty program locally and execution of in-store solutions and digital newsletters. Campaign planning includes: tactical newsletters content, time schedule, segmentation and production together with retail marketing specialist.

The RMM works together with the marketing activation team in Finland and align brand campaigns & concepts for own channel according to country marketing strategy in cooperation with local Marketing Activation Managers. You will provide stores with campaign guidelines, materials & practical instructions regarding executions in store.

What we expect from you:

We are looking for an experienced candidate with minimum of 5 years working experience in a marketing set-up. Ideal candidate would have knowledge of retail dynamics and shopper behavior. We expect you to have track-record of delivering outstanding marketing results and experience from retail considered as a big plus. We appreciate a candidate with holistic and wide understanding of multichannel strategies & activities and ability to lead and form the Dtc marketing strategy. We hope that you have excellent interpersonal skills, ability to communicate, influence and coach. Capable of working in tight time schedules and under pressure is required.

While Fiskars Group is an international company you should be fluent both in Finnish and English, which is our corporate language. We offer you an interesting position in a global company with well-known brands. Fiskars Group is a globally diverse team with a shared mission. We work together to create an environment where everyone can and wants to do their best. Our values are deeply integrated in the way we do business. We believe that the more inspired we are, the more innovative and efficient we can become. We are making the everyday extraordinary for our team members and to our customers.

Position is permanent, and you will be located in our HQ in Espoo, Finland.

We need a strong new team player to our highly professional marketing team. If you feel that the above description and our values resonate well with you please apply, we will be happy to hear more from you! Please apply no later than September 1st, 2023. For further information, please contact Katarina Pettersson by email: katarina.pettersson@fiskars.com

Last day of application:

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At Fiskars, we value providing benefits that matter to you and cater to our diverse global workforce, no matter where you are in the world. While benefits may vary based on location, here are some of the incredible offerings you can expect when joining our team:

Competitive Compensation: We ensure that our employees are fairly compensated based on industry standards and local market factors.

Health and Wellness: Your well-being matters to us, no matter where you are. We offer various health and well-being focused programs and coverage, adapted to the requirements of each region.

Work-Life Balance: We understand the need for balance in your life. Our paid time off plans and flexible work arrangements and policies are designed to accommodate local customs and personal commitments, enabling you to thrive in both your professional and personal life.

Professional Development: We believe in nurturing talent and supporting professional growth. Through training programs, skill development initiatives and learning resources, we empower our employees to reach their full potential.

Inclusive and Diverse Environment: We value diversity and promote inclusivity. Join a workplace where your unique background and perspectives are celebrated, fostering collaboration and respect across all our markets.

Recognition and Rewards: We believe in celebrating and recognizing the contributions of our employees worldwide. Our recognition programs are designed to acknowledge exceptional performance and achievements, ensuring that your efforts are celebrated and valued.

Vested Interest: Through our Employee Share Purchase Plan (ESPP), you have the opportunity to invest in Fiskars Group and become a proud co-owner, sharing in the success and growth of the company.

Employee Discounts: We want to ensure our team members make each day the extraordinary with use of our products and offer product discounts across our brands.

Please note that specific benefits may vary based on local regulations, market conditions, and other factors. We are committed to providing competitive and meaningful benefits to our employees in every market we operate.

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