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SEM / PPC Specialist


PayCompetitive
LocationDetroit/Michigan
Employment typeFull-Time

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  • Job Description

      Req#: JpJKhEe4FrM7
      Employer Industry: Digital Marketing Agency

      Why consider this job opportunity:
      - Competitive salary with opportunities for performance-based bonuses
      - Opportunity for career advancement and growth within the organization
      - Work in a dynamic and innovative environment with a focus on results
      - Engage in continuous learning and stay up-to-date with industry trends
      - Collaborative culture that encourages cross-functional teamwork

      What to Expect (Job Responsibilities):
      - Develop and execute paid media strategies across Google Ads and Bing Ads platforms
      - Perform ongoing campaign optimizations to improve ad performance and ROI
      - Monitor daily spend across all paid search channels to ensure budget adherence
      - Track, measure, and analyze campaign performance metrics using various reporting tools
      - Collaborate with marketing and creative teams to create compelling ad copy and landing pages

      What is Required (Qualifications):
      - Minimum of 3 years of hands-on experience managing paid search campaigns on Google Ads and Bing Ads
      - Proficient with Google Ads, Bing Ads, Google Analytics, and other analytics/reporting tools
      - Strong understanding of PPC, keyword research, audience segmentation, and bidding strategies
      - Advanced knowledge of Excel/Google Sheets for data manipulation and reporting
      - Excellent communication and presentation skills

      How to Stand Out (Preferred Qualifications):
      - Demonstrated success in optimizing campaigns for both e-commerce and lead-generation environments
      - Familiarity with conversion tracking (GTM, pixel implementation, etc.)
      - Detail-oriented and able to manage multiple projects simultaneously
      - A growth mindset with a passion for continuous learning and improvement

      #DigitalMarketing #SEM #PPC #CareerOpportunity #DataDriven

      We prioritize candidate privacy and champion equal-opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately. We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.
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