Employer Industry: Digital Marketing Technology

Why consider this job opportunity:
- Salary based on experience
- Quarterly profit-sharing bonus
- Exceptional health, dental, and vision benefits
- 401(K) plan
- 2 weeks paid time off, increasing to 3 weeks after 2 years
- Opportunity to work with and present to C-suite and stakeholders

What to Expect (Job Responsibilities):
- Develop and maintain effective Paid Search campaign strategies across multiple search networks
- Optimize campaigns to KPIs and establish healthy traffic and conversion growth
- Communicate with campaign management and marketing teams to maximize Return on Ad Spend (ROAS)
- Conduct keyword research, implement SEO best practices, and guide landing page and website revisions
- Monitor campaign delivery to ensure campaigns meet targeting objectives

What is Required (Qualifications):
- Education: BA or BS degree and 1-2 years of comparable industry experience or 3+ years of comparable industry experience
- Google Ads Certification is a must; other network certifications are a plus
- Strong analytical skills and ability to interpret underlying data
- Experience managing a team
- Experience running display, video, and preferably OTT & Audio campaigns in Google Ads and other Demand-Side Platforms (DSPs)

How to Stand Out (Preferred Qualifications):
- Passion for developing effective PPC and programmatic marketing strategies
- Ability to make sound marketing decisions based on intuition and data-driven results
- Experience building and reporting on display, video, and preferably OTT & Audio campaigns
- Self-starter with a drive for excellence
- Ability to think outside the box and challenge accepted norms

#DigitalMarketing #SEM #PPC #JobOpportunity #MarketingCareers

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