Job: Senior Account Marketing Executive

Salary: Range: £32k-£43k doe

Hours: Full Time / 9.00am-5.30pm/Monday to Friday

Job Type: Field based role

(Regular travel to our offices in Northampton and our HO in Northampton)

The Role

Our Key Accounts Marketing Team will be supporting all our community nurseries in achieving their full recruitment and customer satisfaction potential. Ability to manage a large number of accounts, all under one national brand umbrella, yet with distinctive features is a must, as we would like to establish Bright Horizons nurseries as aspirational, highly sought after excellent early years settings.

The post holder will also take the lead on a range of operational marketing projects required for certain segments of our portfolio. Segmentation of our business is key to ensuring that appropriate localised tactics are added to complement large scale activities. You will be supporting our settings across the customer journey either advising on large scale activity, or delivering certain directly, such as sales trainings, print and environmental assets. Creation, delivery and evaluation of operational marketing plans will be the paramount responsibility, while delivery of all corresponding activities will be supported by other teams: Marketing and Campaigns, Customer Experience, Content and Communications and Creative.

What We Can Offer You:

Our benefits include, but are not limited to:

• Flexible working and 28 days Holiday plus BH

• Discounted childcare

• Quarterly Employee Appreciation Weeks

• Annual gala award evening

• Fantastic range of discounts on high street retailers, grocery stores, cinema tickets, holidays and more

• Wide range of wellbeing resources, supporting our teams for the ups and downs of daily life

Why Bright Horizons?

We’ve been voted Great Place to Work for the last 17 consecutive years, as well as being awarded the newly created Great Place for Wellbeing and Great Place for Women 2023.

Our support functions enable our nurseries to deliver the best possible care and education to over 10,000 children across the UK. Through this support, our nurseries can deliver excellence – with 98% of our 300+ portfolio being rated Good or Outstanding by Ofsted.

We’re on a mission to change the future for children, families, and the people we work with, and are committed to progressive working values like flexibility, work-life balance, and wellbeing.

What You Will Be Doing:

• To support in the management of local marketing activity for a portfolio of nurseries, in partnership with the Operations Team

• To help Regional Directors optimise sales activity for a portfolio of nurseries, by delivery of sales coaching & training as required,

• To devise and deliver monthly reports for the Regional (Ops) Directors and regular updates to the wider Marketing team on the performance of each nursery setting,

• To track and monitor local campaigns to prove effectiveness and ROI and provide guidance on localised adaptations,

• To partner closely with the Operations teams to ensure resource is correctly focused on meeting key business targets,

• Provide analysis of local & regional trends for sales pipeline & conversion from enquiry to registration,

• Research local areas, demographics, markets, and customer to identify and plan marketing activity for the nursery and region,

• Develop, implement, and sustain local marketing plans/activity for each nursery across a range of media, including digital, PR and local opportunities including showcasing of best practice & individual coaching as appropriate.

• Support your portfolio with the promotion of any national open events,

• Briefing creative department in a planned and timely manner to ensure artwork is created, proofed and signed off prior to deadlines.

• Complete regular competitor analysis to understand our price point and proposition and report in a timely manner to the Marketing team,

• Represent the Marketing and Sales department at meetings with the Operations Team and contribute to monthly reports for Senior Management team,

• Provide analytical insights to support decisions with the marketing plan,

What We Are Looking For:

• Multi-site sales management experience.

• Experience in service marketing and regional marketing.

• Experience working in a geographically diverse company ideal.

• Excellent communications skills

• Excellent project management and organisational skills

• Ability to work to tight deadlines.

• Confident and capable of working autonomously and remotely from the wider team.

Qualifications:

• Bachelor’s degree or similar in a relevant discipline i.e. marketing.

• Minimum of a marketing qualification such as CIM

• The job holder must be experienced in marketing, sales and customer service delivery, particularly across a multi-site business.

• The job holder should be competent and experienced in using Microsoft Office package and Adobe Acrobat Pro

This role is subject to an Enhanced DBS check.

We look forward to receiving your application!

If you experience any problems, please email europe.recruitment@brighthorizons.com and we will be happy to help.