Bertelsmann

Senior Associate, Performance Marketing (Open to Remote)

4 days ago

PayCompetitive
LocationNew York/New York
Employment typeFull-Time

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  • Job Description

      Req#: 278073
      Employer Industry: Publishing

      Why consider this job opportunity:
      - Salary up to $61,000
      - Eligible for annual profit award or bonus, subject to company results
      - Comprehensive benefits program including medical, dental, vision, and 401(k) options
      - Opportunity to be part of a supportive and growth-oriented team focused on innovative marketing strategies
      - Chance to work with a diverse and vibrant community in the publishing industry
      - Potential for remote work flexibility

      What to Expect (Job Responsibilities):
      - Compile weekly, monthly, quarterly, and annual performance reports to inform marketing strategy
      - Collaborate with title marketers and Paid Media Strategy & Ad Operations teams to optimize campaign performance
      - Measure effectiveness of cross-channel ad campaigns using marketing tools
      - Establish and maintain benchmarks for key performance indicators across the marketing funnel
      - Lead first-party audience targeting efforts while adhering to consumer data privacy regulations

      What is Required (Qualifications):
      - Minimum 2 years of experience in performance marketing or digital advertising
      - Ability to analyze and translate marketing data into actionable performance reports
      - Proficiency with Microsoft Excel and PowerPoint
      - Exceptional written, verbal, and virtual communication skills
      - Ability to work independently and manage projects in a fast-paced environment

      How to Stand Out (Preferred Qualifications):
      - Experience with tools and platforms such as Tealium tag manager, Adobe Analytics, and PowerBI
      - Interest in nonfiction, current events, cooking, and pop culture

      #Publishing #DigitalMarketing #PerformanceMarketing #CareerOpportunity #RemoteWork

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  • About the company

      Bertelsmann is a media, services and education company that operates in about 50 countries around the world. It includes the broadcaster RTL Group, the trade book publisher Penguin Random House, the magazine publisher Gruner + Jahr, the music company BMG, the service provider Arvato, the Bertelsmann Printing Group, the Bertelsmann Education Group and Bertelsmann Investments, an international network of funds.