About the Role

The Social Media Coordinator will support the Manager, Social in executing creative and brand campaigns across Gap’s social platforms. This role will focus on social content briefing, campaign rollouts and collaborations, ensuring Gap maintains a compelling digital presence.

This is a highly collaborative role with the opportunity to work across seasonal, campaign, collab and licensing projects. You will help to build Gap’s social presence on emerging platforms. The ideal candidate will have a passion for social media, love for fashion, and a pulse on trending content.

What You'll Do

Creative Briefing:

• Collaborate with the Manager of Social to develop clear, detailed briefs for the creative team, ensuring alignment with brand objectives, platform requirements and overall social media goals.

• Lead process on feedback between the creative and social teams to refine content for final approval.

• Lead development of social media template frameworks for reoccurring content themes in collaboration with the creative team.

Campaign Support:

• Assist in the execution of social rollouts for major brand campaigns, including scheduling, asset management, and tracking.

• Manage the ongoing tracking of campaign performance and compile insights for post-mortem analyses.

Collaboration Rollouts:

• Lead social media efforts for Gap’s collaborations, ensuring seamless integration with brand campaigns.

• Manage timelines and deliverables for collaboration-specific content.

• Liaise with cross-functional teams to gather necessary assets and approvals.

Licensing Rollouts:

• Lead social media efforts for Gap’s licensing projects ensuring seamless integration within the content calendar.

Social Posting:

• Post content in tandem with the Influencer & Community Coordinator across Gap’s social media platforms in alignment with the content calendar.

• Ensure posts are optimized for each platform and adhere to brand guidelines.

• Manage social posting efforts in partnership with broader social team.

Additional Tasks:

• Assist with all Gap Studio Social activations

• Provide on-the-ground support during photo shoots, live events or activations in collaboration with the Manager of Social which can include but not limited to:

• Lo-Fi Ad-Hoc Content Capture

• Creative Brainstorms

• Lead efforts on inputting platform specific spec requirements for the post-production house with a focus on YouTube, Instagram and TikTok.

Who You Are

• Strong knowledge of social media platforms and best practices with an emphasis on Instagram, TikTok, YouTube and Pinterest.

• Exceptional communication skills, both written and verbal.

• Detail oriented, with a focus on organization and meeting deadlines.

• A strong eye for design and visual aesthetics, ensuring content is both engaging and aligned with brand guidelines.

• Ability to thrive in a collaborative environment and handle multiple projects simultaneously.

• Have a general understanding of deck design and formatting: Google Slides, Figma Slides and PowerPoint.