Requisition Details & Talent Acquisition Contact

130657 - Busi Radebe

Job Post End Date: 29 December 2023

Job Family

Information Technology

Career Stream

Design

Leadership Pipeline

Manage Self: Technical

Job Purpose

Nedbank’s Group Digital Marketing Department is seeking a versatile senior copywriter who will be responsible for creating consumer-targeted copy for a diverse range of portfolios. The scope of this job includes creating copy for online media including paid and organic social media, articles, landing pages, microsites, apps, videos, thought leadership articles etc. SEO knowledge is essential. The senior copywriter will have experience in writing copy for prominent brands. Examples of work will be requested, and a copywriting test will be conducted at Nedbank’s Head Office in Sandton. The senior copywriter will contribute to the user experience of the customer journey by producing compelling copy with a strong narrative, as well as generating innovative ideas that move the organization forward. The successful candidate will be reporting into the digital creative and production lead.

Job Responsibilities

• Copy creation across Nedbank platforms including web, social and app to engage with consumers in a meaningful way that allows business objectives to be executed
• Editing (Excellent grammar skills imperative)
• Ensuring all copy produced adheres to the Nedbank CI, mission, vision and brand values
• Ensure all copy adheres to platform best-practice, driving this with agency partners
• Ensuring adherence to production schedule
• Liaison with various businesses across the organisation regarding content production requirements
• Proofing and quality checks of copy produced by agency partners
• Constant improvement and optimisation of content-creation processes and workflows for the organisation
• Being proactive: constantly recommending ways to improve digital channel performance through innovation
• Stay abreast of latest content-production trends
• Provide input into the CX of various portfolios within the organisation
• Managing and mentoring intermediate and junior copywriters, ensuring quality output that is on-brief and on-brand
• Supporting clusters enterprise-wide with pro-active campaign work as and when opportunities arise
• Supporting the organisation’s consumer online financial education drive
• Displaying sound time-management skills through proper use of the organisation’s time-tracking software

People Specification

Essential Qualifications - NQF Level

• Matric/Grade 12/National Senior Certificate
  

Essential Qualification

• Diploma or degree in Creative Writing/Communication

Preferred Certifications

• Certification in UX Writing, Content Strategy, UX or Design

Type of Exposure

• Working with a group to identify alternative solutions to a problem
• Sharing information in different ways to increase stakeholders’ understanding of digital landscape
• Comparing two or more sets of information
• Business writing and proofreading
• Building and maintaining effective relationships with internal and external stakeholders
• Managing customer expectations
• Interacting with diverse people
• Working in a fast-paced environment
• Working in a team
  

Attributes

• Meticulous attention to detail
• A passion for writing
• Creative problem-solving abilities
• Experience in writing on various platforms including social media, apps, campaign pages, microsites,blogs, video sites etc.
• Knowledge of the current digital arena
• Understanding of digital marketing best-practice principles
• Management/mentoring experience
  

Minimum Experience Level

• 6 years+ experience in writing and editing copy
• Knowledge of writing for SEO is essential
• Financial sector experience preferred but not essential
• Advertising/marketing agency experience will be advantageous
• Strong verbal and excellent written business communication skills
• Excellent time-management and multitasking skills
  

Technical / Professional Knowledge

• Relevant design tools
• Writing, editing, proofreading, layout and design skills
• General Communication Skills
  

Behavioral Competencies

• Communication
• Collaborating
• Initiating action
• Work standards
• Building partnerships
• Managing work
• Team management