Employer Industry: Digital Education

Why consider this job opportunity:
- Salary range of $86,000 - $97,000, with potential bonus eligibility
- Comprehensive benefits including medical, dental, and vision coverage
- Unlimited paid time off (PTO) along with generous paid holidays
- Opportunity to work with a diverse and innovative team committed to transforming lives through education
- Additional time off benefits such as volunteer days, parental leave, and a company-wide winter break
- Work-life balance and a culture that values fun and meaningful experiences

What to Expect (Job Responsibilities):
- Analyze funnel metrics across channels and optimize paid media strategies for lead generation and conversions
- Actively manage marketing spend and define key performance indicators (KPIs) for campaigns
- Develop and execute comprehensive paid media strategies across multiple digital channels
- Oversee the management of paid media campaigns, including performance tracking and reporting
- Collaborate with internal teams to align digital strategies with overall marketing goals and business objectives

What is Required (Qualifications):
- Proven experience in B2B digital marketing, particularly with paid media campaigns
- Strong understanding of paid media best practices and data analysis tools (e.g., Google Analytics, Excel, Tableau)
- Expertise in ad management platforms, including Google Ads and LinkedIn Ads
- Strong analytical mindset with the ability to interpret campaign data and make data-driven decisions
- Bachelor's degree in Marketing, Business, or a related field

How to Stand Out (Preferred Qualifications):
- Knowledge of SQL is a plus
- Experience with marketing automation tools and Salesforce
- Excellent communication and interpersonal skills for effective collaboration
- Creativity in designing compelling paid media campaigns

#DigitalMarketing #B2BMarketing #CareerOpportunity #RemoteWork #HigherEducation

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