Employer Industry: Healthcare Services

Why consider this job opportunity:
- Opportunity for career advancement and growth within the organization
- Flexible remote work option available
- Comprehensive benefits package including medical, dental, vision, and life insurance
- Access to retirement plans and paid time off
- Collaborative and inclusive work environment focused on diversity, equity, and inclusion
- Chance to work with cutting-edge digital marketing and analytics technologies

What to Expect (Job Responsibilities):
- Serve as the primary digital marketing campaign data analyst for the enterprise marketing team, collaborating with various departments to implement digital campaign tracking
- Develop multi-channel marketing campaign performance reporting and dashboards, integrating data from paid and non-paid channels
- Utilize advanced analytics and data visualization tools to provide performance insights and recommendations
- Monitor key campaign performance metrics and trends, providing actionable insights to ensure campaign goals are met
- Extract and manage large data sets from various sources to ensure data quality and compliance with regulatory requirements

What is Required (Qualifications):
- Proven experience in developing multi-channel digital marketing campaign reporting and dashboards
- Extensive experience with Google Analytics GA4 360 configuration and reporting
- Minimum of 5-7 years of experience in a digital marketing campaign or web analytics analyst role
- Advanced proficiency in Microsoft Excel and familiarity with data visualization tools
- Strong communication skills with the ability to translate technical data into actionable marketing insights

How to Stand Out (Preferred Qualifications):
- Experience working with large advertising agencies on digital marketing campaign reporting
- Familiarity with project management tools such as Asana and Jira
- Proficiency in data wrangling and integration tools
- Experience with Oracle databases and SQL query techniques

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