Employer Industry: Healthcare Services

Why consider this job opportunity:
- Opportunity for career advancement and growth within the organization
- Work remotely or in a hybrid setting
- Comprehensive benefits package including medical, dental, vision, and retirement plans
- Collaborative and supportive work environment
- Chance to make a significant impact on marketing strategies and campaign performance

What to Expect (Job Responsibilities):
- Serve as the primary digital marketing campaign data analyst for the enterprise marketing team, collaborating with various teams to implement digital campaign tracking and audience re-marketing technologies
- Develop multi-channel marketing campaign performance reporting, combining data from both paid and non-paid channels
- Utilize marketing, analytics, and data visualization tools to provide performance reporting and ongoing insights
- Monitor key campaign performance metrics and provide intervention strategies to ensure campaign goals are met
- Ensure all data security, quality, regulatory, client, and stakeholder requirements are met

What is Required (Qualifications):
- Proven experience in developing multi-channel digital marketing campaign reporting and dashboards
- Extensive experience with Google Analytics GA4 360 configuration & reporting, and Google Tag Manager
- Salesforce campaign reporting experience, specifically integrated GA4 360 + Salesforce Marketing Cloud
- Minimum of 5-7 years of experience in a digital marketing campaign or web analytics analyst role within the healthcare services industry
- Bachelor's degree or higher in Marketing, Business Analytics, Data Science, Computer Science, or equivalent experience

How to Stand Out (Preferred Qualifications):
- Experience working with large advertising agencies on digital marketing campaign reporting
- Familiarity with project management tools/platforms such as Asana and/or Jira
- Experience utilizing data wrangling/cleansing/integration tools
- Knowledge of Oracle databases and SQL query techniques

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