Employer Industry: Digital Marketing

Why consider this job opportunity:
- Opportunity for career advancement and growth within the organization
- Engaging work environment that supports collaboration and innovation
- Work with cutting-edge tools and platforms in digital marketing
- Chance to make an impact through effective marketing strategies
- Flexible work schedule with potential for remote work

What to Expect (Job Responsibilities):
- Manage and update web pages using BigCommerce and WordPress, ensuring accuracy and consistency
- Assist in back-end campaign production, including setting up campaigns in Salesforce
- Set up campaign tracking in Google Analytics and monitor performance metrics
- Oversee file server management to ensure accessibility of digital assets
- Support email preparation, list segmentation, and survey creation as needed

What is Required (Qualifications):
- Bachelor's degree in marketing, communications, or a related field (or equivalent professional experience)
- 5-7 years of experience in digital marketing
- Proficient in HTML and CSS for website updates and basic webpage creation
- Experience with WordPress, BigCommerce, Salesforce, and Google Analytics
- Strong attention to detail and excellent organizational skills

How to Stand Out (Preferred Qualifications):
- Familiarity with marketing automation platforms such as Pardot or HubSpot
- Basic knowledge of Photoshop for image editing and content preparation
- Understanding of User Experience (UX) design concepts
- Proactive problem solver who can work independently and collaboratively

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