Description

Everyday Health Group’s Pregnancy & Parenting division reaches millions of families worldwide every month through our global websites, mobile apps, online communities, email, and social platforms, guiding parents through every step of the parenting journey – from preconception and pregnancy to the baby years and beyond.

The Opportunity:

Everyday Health Group Pregnancy & Parenting is searching for a Senior Director of Multi-Platform Content Strategy for What to Expect and BabyCenter. This is a highly strategic role responsible for developing and executing a comprehensive social media and video strategy that engages our audience of new and expectant parents, enhances brand presence and awareness, and drives business objectives. An expert in both off-platform content packaging and monetization, the Senior Director will oversee a cross-functional team of video producers, social media editors, and designers, and will partner closely with our growth marketing, business development, commerce, and sales teams. This role reports to the GVP, Content & Brand Solutions.

Key Responsibilities:

• Oversee audience growth, engagement, and monetization strategies for YouTube, TikTok, Instagram, Pinterest, and other emerging platforms, including setting KPIs, guiding social-first content creation, and defining what our unique voice and purpose is within each platform. Keep up with industry trends and steer social and video platform strategies accordingly, educating leadership, communicating changes, and level-setting expectations for other internal stakeholders.

• Leverage platform partnerships and lead strategy and execution of platform monetization opportunities. Test-and-learn with new platform products to support affiliate and direct-to-consumer growth.

• Collaborate with the growth marketing team to continually develop new organic and paid strategies to gain new customers, retain existing customer base, amplify brand messaging, and drive brand awareness via social content and influencer relationships.

• Guide cross-platform video strategy, coaching a team of producers to tailor their work by platform, ensuring content reaches and engages our target audience, converts them into registered users, and keeps them engaged within our owned and operated platforms.

• Regularly identify emerging social content trends and platforms that will help grow the business and our brands’ social footprints.

• Operate a continuous test-and-learn innovation approach on social channels to ensure we are maximizing our return with our original content and campaigns.

• Collaborate with Editorial team on strategies to enhance their content for an off-platform audience.

• Analyze audience and engagement metrics to inform a data-driven strategy to inform future actions. In partnership with the VP, define the specific KPIs that are most impactful to track and adapt content strategy accordingly on an ongoing basis.

Qualifications:

• 8+ years of experience in social and video, including 3+ years in a management position, preferably for a publisher or brand focused on women’s lifestyle, shopping, and/or pregnancy/baby

• An understanding of how to monetize social content and platforms while maintaining brand integrity

• Demonstrated experience growing a brand’s presence on YouTube, TikTok, Instagram, and Pinterest

• Expertise in off-platform content packaging, particularly video

• Experience compiling reporting from social media and video analytics platforms and leveraging those data points to inform content strategy

Our Culture and Values:

We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.

Life at Everyday Health:

At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.

Everyday Health offers competitive salaries in addition to robust health and wellness benefits including medical, dental, vision, life and disability benefits, Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic, flexible work environment where you can see the direct impact of your performance, then Everyday Health is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India.

Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.

*Note: Disclosure as required by CO sb19-085 (8-5-20), NYCHRL, and CA SB-1162: and WA SB5761: the salary compensation for this role when being performed in CO, NYC, CA or WA is $145,000-$160,000. Compensation for this business unit specific role is based on a variety of factors including experience, scope of the role, capabilities to perform the role, as well as business & company performance.