Employer Industry: Media/Ad Tech

Why Consider this Job Opportunity:
- Salary up to $150,000
- Opportunity to work with technical products and create multi-channel marketing strategies
- Chance to increase brand awareness, perception, and engagement with product offerings
- Ability to leverage data and generate insights to improve marketing tactics and increase ROI
- Opportunity to establish strong communities within relevant industry organizations
- Flexibility to work remotely or from the office

What to Expect (Job Responsibilities):
- Serve as a liaison between Sales & Product to define tech/product goals and prioritize dev-resources
- Create and execute a year-long product marketing strategy to increase brand awareness and engagement
- Use data to generate insights and recommend ways to reshape marketing approach
- Continuously track market trends and audience insights to inform product roadmap and positioning
- Establish strong communities within relevant industry organizations
- Attend key industry events to increase influence among key decision makers
- Be a resource to Sales in client-facing meetings to explain complex technical capabilities

What is Required (Qualifications):
- 10+ years of product marketing experience in the media/ad tech industry
- Deep knowledge of the digital media landscape and related products
- Experience executing multi-channel marketing campaigns for technical products
- Strong writing and editing skills
- Ability to manage up and present in high-level meetings
- Organizational skills and ability to handle multiple projects
- Willingness to travel globally as needed

How to Stand Out (Preferred Qualifications):
- Experience managing a small team

#Media #AdTech #ProductMarketing #BrandAwareness #RemoteWork

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