About this role:

Wells Fargo is seeking a Senior Lead Marketing Consultant to lead digital acquisitions strategies for Premier Checking. This is a new role within the Consumer, Small & Business Banking (CSBB) Growth Marketing organization, who are responsible for driving new customer and balance growth profitably via effective, integrated marketing strategies. This high-visibility role is critical in helping CSBB deliver new customer growth and increasing our share of wallet across our footprint.

In this product marketing role, the Sr. Lead Marketing Consultant will drive prospect and customer acquisition strategies to drive account and deposit growth via acquisitions, upgrades, and cross-sell strategies. The ideal candidate is highly quantitative, curious and collaborative with an innate performance mindset. This person must have experiences in performance management, a proven record of driving growth in digital, managing marketing technology projects, launching new channels of distribution, and a test & learn mindset.

Learn more about the career areas and lines of business at wellsfargojobs.com.

In this role, you will

• Lead marketing strategy across offers, targeting, distribution channels, martech capabilities while partnering with various cross-functional groups across the bank including Brand, Product, Consumer segments, Digital technology, Channel owners (Paid, owned, digital, and in-branch).

• Act as a thought leader – Define Marketing Strategy for Premier Checking Acquisition, Upgrades and Cross-sell.

• Co-lead annual budget planning, performance forecasts, and expense management.

• Partner across the bank including brand, product, finance, lines of business, technology to create a growth plan and cohesive customers experiences.

• Review campaign results to make data-driven decisions to improve marketing performance, identify best practice learnings, and scalable ideas.

• Package new ideas, learnings, insights and present information in a way that persuades, educates, and enhances understanding at all levels of the organization.

• Lead forums to communicate program goals, strategy, performance levers to partners and leadership

Required Qualifications:

• 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Experience in Performance marketing, product acquisition marketing, or management consulting

• Financial Services Industry experience

• Proven record in digital acquisitions via offers, targeting, distribution channels, martech capabilities, and creative optimizations

• Ability to build a test and learn agenda through business case creation and stakeholder prioritization

• Strong project management skills including the ability to handle multiple projects concurrently; must thrive in a fast-paced environment

• Ability to work independently and prioritize tasks and responsibilities

• Demonstrated outstanding verbal, written, and interpersonal communication skills with the ability to present and discuss information in a way that persuades, educates, and enhances understanding at all levels.

• Ability to work and influence successfully within a matrix environment and build effective business partnerships across all organizational levels, where flexibility, collaboration, and adaptability are important.

Job Expectations:

• This position offers a hybrid work schedule.

Posting Locations:

• 401 S. Tryon Street, Charlotte, North Carolina

• 150 E 42nd St, New York City, New York

Required locations listed above

Salary Range:

• New York City-Pay Range: $111,100- $237,100 annually

Salary range is determined by location of the job. May be considered for a discretionary bonus.

This position is not eligible for Visa sponsorship.

Job posting may come down early due to volume of applicants.

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

Posting End Date:

*Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.