Cedent Consulting

Senior Manager, Category and Shopper Strategy (Nielsen/IRI, NPD, Hartman) AR


PayCompetitive
LocationSpringdale/Arkansas
Employment typeFull-Time

This job is now closed

  • Job Description

      Req#: dt6425

      Responsibilities:

      • Plan, lead and execute, and synthesize research for the development of Client's proprietary Leadership Platforms designed to provide comprehensive category and department learnings to our customers to drive mutual growth.
      • Consult with cross-functional teams on the development of business-building strategies and tactics informed by shopper insights
      • Develop, maintain, and apply expertise in shopper dynamics
      • Prioritize shopper and category opportunities and develop deep insights based on the Path-to-Purchase
      • Create linkage between shopper insights that benefit the category and shopper insights that forward the interest of Client’s brands
      • Maximize value from existing supplier partners in order to deliver superior shopper insights
      • Ensure that conclusions and recommendations for all research conducted are clearly communicated, bringing conclusions of research studies directly to bear on the Customer business issues and opportunities.
      • Guide the interpretation, use, and implications of shopper, consumer, marketplace, and environmental information to improve business decisions and customer knowledge base for future strategic planning.
      • Identify new supplier partners and research approaches that can help Client develop best practices in shopper insights
      • Serve as the shopper/category expert and customer-focused representative at internal team meetings

      Qualifications:

      • Bachelor’s Degree in Marketing, Marketing Research, or related field strongly preferred, or equivalent combination of education and experience; Master’s Degree preferred
      • 6+ years of relevant experience, preferably with a consumer-packaged-goods company, retailer, or combination of research supplier and client-side experience with demonstrated success. Field experience and food industry experience a plus.
      • Strong knowledge and proven experience in leading primary research projects with a focus on delivering actionable insights. Solid practical knowledge in synthesizing syndicated sources (Nielsen/IRI, NPD, Hartman, etc.) Understanding of Nielsen/IRI syndicated data and panel usage
      • Excellent understanding of retailer relationships and category management principles
      • Experience with retailer specific data/ shopper card data, a plus
      • A highly motivated leader with the ability to devise an effective solution in unstructured situations
      • Must be comfortable presenting to multiple levels of the organization and voicing opinions to provide business recommendations and consulting that draws on relevant experiences
      • Excellent planning and project management skills
      • Excellent written and verbal communication skills
      • Strong ability to leverage creative thinking and storytelling skills

      Department: Scout
      This is a full time position

  • About the company