WHY CRACKER BARREL

What is it like to work at Cracker Barrel? It feels like…

• Care beyond the table – At Cracker Barrel, we are a team. From the moment you join Cracker Barrel, you should feel cared for, confident in your role and like you belong.

• Opportunities to fill your cup – Here at Cracker Barrel, we believe in providing opportunities for growth and development and setting you up for success within our walls and beyond. From day one, you’ll have hands-on, role-specific training and the ability to engage in peer-to-peer learning.

• A warm welcome – For five decades, we have focused on creating a Pleasing People® brand that inspires a “home away from home” feeling for each other and our guests. We work hard to inspire a sense of belonging that continually motivates our teams – from the newest to the most tenured employees.

Serving up the care – and career – you crave.

WHAT YOU'LL DO

Responsible for leveraging our rapidly growing loyalty and marketing data assets to deliver and visualize insights in support of key CRM, Loyalty, and Customer Data initiatives. Expected to engineer new data capabilities, analytics, and insights, driving the maximization of Cracker Barrel’s customer, loyalty, and marketing data assets with an eye on reusability and data democratization ensuring value generation for and from all data projects. Provide meaningful analysis, insights, and thought leadership to drive our marketing planning and forecasting. You will also act as a mentor to data analysts in the marketing and cross-functional teams, all while guiding the business on best practices for customer data-driven decisions. Day-to-day activities include working closely with business stakeholders to provide valuable analytics and insights, managing the customer data platform(s) roadmap, prioritizing customer data engineering bug fixes and new features and analytics requests, and owning the visualization/insight delivery for business use cases.

• Analyze and provide customer, loyalty and marketing data insights to marketing and cross-functional business partners in support of given use cases
• Lead and become a domain expert for our customer, loyalty and marketing data assets to ensure insight velocity in line with business expectations
• Manage the creation, implementation and monitoring of data models for forecasting and business insights, including A/B and multivariate testing.
• Create, schedule, and produce standard reports for business consumption
• Performance advanced ad-hoc analysis to inform and support business objectives
• Act as a subject matter expert and “product manager” for customer data platforms
• Roadmap and plan for new and enhanced data capabilities within the customer data platform(s) in collaboration with platform Product Owner.
• Collaborate with internal and external data engineering resources, data product managers/SMEs, and business users to understand data needs and support the implementation of such
• Create design documents for data integration or data reporting projects. Participate in design and code reviews
• Stay updated with the latest industry trends and technologies and apply them to improve software development processes.
• Manage timeline expectations within and across teams, and deliver on our responsibilities accordingly
• Show discipline in bringing consistent performance, communication, and attitude to the job every day. Actively contribute to your department to complete tasks and meet company goals
• Partner with the Loyalty/CRM team to measure, analyze, and report overall KPI program performance for Cracker Barrel Rewards, CRM, and overall customer health
• Continually advance the team’s analytical capabilities, including forecasting, test and learn, automation, incremental analysis, and other sophisticated methodologies

WHAT YOU'LL NEED

Experience and Education:

• Bachelor's degree in statistics, mathematics, economics, engineering, the physical sciences, computer science, marketing/business, or similar field with quantitative rigor OR equivalent experience.
• 10+ years of experience in Data Analytics including data engineering and transformation functions with at least 5+ years in a senior or leadership role.
• 7+ years of hands-on experience working with large data sets (especially customer and interaction-level activity data) in cloud environments such as Snowflake and/or Google Big Query (digital data analytics a plus).
• 7+ years of experience in Customer and Marketing Data analysis and exploration with proficiency in statistical analysis techniques to understand customer patterns, trends and segments within the data (SPSS, Stat, SAS, pandas, NumPy, R, etc.)
• 7+ years experience creating data visualizations providing insights to both technical and non-technical audiences; hands-on experience building sophisticated dashboards with popular data viz tools such as Tableau, Power BI, Looker, etc. (Expert level Tableau developer preferred).
• 5+ years experience developing analytic techniques such as forecasting, predictive modeling, segmentation analysis, simulation modeling, etc.
• Experience in the hospitality or retail industry preferred.

Knowledge and Skills:

• Expert-level SQL skills with Proficiency in R, Python, or other statistical analysis tools
• Expertise in data-wrangling and data cleansing, able to sift through multiple data sets to create bespoke insights
• Expertise in building and automating customer & marketing dashboards using BI viz tools (Tableau, PowerBI, Looker, etc.)
• Familiarity with Marketing Technology platforms, data structure and analysis. Experience with Salesforce Marketing Cloud, Customer Data Platforms, etc., preferred
• Subject matter expert in loyalty and CRM analytics with strong test & learn experience (experience in media measurement, attribution, and digital analytics is a plus)
• Proven experience with marketing finance terminology and frameworks, including forecasting and analyzing program effectiveness and ROI
• Ability to be curious, and analytical, and have a deep understanding of customer data and marketing campaigns
• Proactive self-starter with experience driving critical initiatives; ability to operate independently with minimal supervision
• Flexible and adaptable to shifting priorities, ambiguity, and rapid change
• Excellent communication and leadership abilities – lead and influence teams across departments to accomplish program projects and goals

WHAT’S IN IT FOR YOU

• Compensation and Bonuses: Competitive Annual Salary | Annual Bonus Opportunities

• Care for Your Well-being: Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program

• Growth and Development: Business Resource Groups | Tuition Reimbursement | Professional Development

• Invest in Your Future: 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program

• Even More to Look Forward to: 35% Discount on Cracker Barrel Food and Retail items

ABOUT US

For more than 50 years, we have committed to serving up a sense of warmth and hospitality across hundreds of stores across the country. We believe in providing opportunities for growth and development for our 70,000 plus team members and take pride and comfort in that enduring Cracker Barrel hospitality. It’s something our employees and guests can count on now and into the future as we welcome new employees, guests, and experiences. Just like uncovering a delightful find in our stores, there is potential for discovery and fulfillment in every job at Cracker Barrel.

PURSUE THE CAREER YOU CRAVE—APPLY NOW

Cracker Barrel is an equal opportunity employer.

Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.