Purpose & Overall Relevance for the Organization:

• Drive the digital development of your key account, seeking to optimize our brand representation, consumer experience and ultimately growing net sales & market share
• Act as the digital expert of your respective account, reflecting our approach to win the consumer online across your account’s digital touchpoints – inc. webshops & apps

Role & Responsibilities:

• Responsible for driving digital sell-through across all your account’s country URLs with a specific focus on digital trading optimisation with focus on Availability, Traffic, Conversion etc
• Working with the Commercial, Digital Partner Commerce (DPC) teams and the Account, develop and negotiate a Digital Joint Business Plan (JBP) aligned with wider account strategy.
• Analyze and monitor consumer demand, category trends and competitor assortment on your account’s platform and identify gaps in current assortment content & availability
• Working with Commercial and Marketing teams, act as lead for Performance Marketing strategy creation, execution and investment analysis. Including Sponsored Ads optimisation.
• Lead role in structure, negotiation and implementation of digital trade investment for your account.
• Principal Partner Program/WHS business intermediatory on joint initiatives both internally and externally.
• Support development of optimal cross category online assortment in close collaboration with the Commercial team, Partner Program team and your Account Team
• Continuously monitor the on-site assortment for availability, price, out-of-stock rate etc.
• Collaborate with brand teams to drive relevant digital marketing content – both for online & social and focus on optimizing investment.
• Enhance the visibility of the adidas brand across your account, tailoring to maximize impact based on the respective specific consumer journey
• In partnership with account Analytics team, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across your account
• Regularly inputting feedback specific to your account into the Cluster DPC team to help drive best-practice & consistency in our approach across Europe
• Showcase expertise in key internal & external environments (e.g. Sell-ins, KA meetings, General Manager/Sales Director meetings, Sales & Marketing meetings etc.)
• With a focus on the consumer, evaluate how our current GTM approach can be optimized to drive mutual benefits & increased efficiencies

Skills

• Experience in E-Commerce (ideally site management and consumer journey analysis, SEO or SEM)
• Sportswear industry experience is a plus and Retail experience is preferred.
• Knowledge of local (UK/EU) E-Commerce landscape
• Understanding of key Digital success metrics along the consumer journey on- and off-site (conversion, click-through rate etc.)
• Ideally relevant experience with online search (e.g. SEA/SEO, On-Site search etc.) and basic understanding of the E-Commerce search mechanisms
• Quantitative mindset, proficient in MS Excel, Ideally already first experience with web-analytics tools and proven qualities in data manipulation and analysis. Competency in BI is preferred.
• Comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely, internally and externally.
• Ability to convince and motivate people on different seniority levels and communicate change
• Experience working in cross-functional environments with a diverse stakeholder set
• Results oriented mentality
• Excellent organization and time management skills