We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you'll be doing

As part of the Simplii Financial Marketing team you will be responsible for end to end planning and execution of targeted and mass campaigns for our direct banking brand, Simplii. Campaigns will include support of Brand, Chequing, High Interest Savings, Credit Cards, Multi-Currency Accounts and other products as they come on stream.

As a member of the marketing team you will work closely with the senior marketing leads, growth marketing, line of business and agency partners to support execution and measurement of key initiatives and campaigns. You will be responsible for ensuring marketing initiatives are delivered with excellence, with acute focus on the client and digital experience.

At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.

How you'll succeed

• Marketing Communications Development - Responsible for contributing to the annual marketing plan for Simplii.
• Lead and implement marketing communication initiatives for the individual business units and the brand, with the support of team members.
• Contribute to efforts to close significant market gaps in order to differentiate Simplii's deposit offerings and drive new client acquisition. This includes development of unique, high profile and dynamic marketing communication strategies, media and content.
• Ensure discreet marketing promotional efforts are tailored to the needs of our mass audiences as well as key target groups including: Newcomers, International Students + Domestic Students/Youth.
• Execute creative and be a steward of established brand identity, creative platform, brand standards and visual identity for Simplii.
• Ensure the messaging and creative processes are efficient and in keeping with the Simplii Brand across all channels of communication.
• Work collaboratively with external agencies with specific focus on creative and media AOR activity.

Who you are

• Marketing Acumen: 5 years plus experience managing the planning, development and execution of integrated marketing campaigns on time and within budget. This includes brief development, managing the creative development process, media and channel planning.
• Digital Expertise: Support our Digital Team to successfully deliver campaigns through our digital channels while continuously looking for opportunities to optimize and enhance our digital messaging and capabilities
• Leadership: Working within an agile environment the ability to bring together and influence cross-functional teams and partners is key in driving change and executional excellence.
• You're digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
• You act like an owner. You thrive when you're empowered to take the lead, go above and beyond, and deliver results.
• You embrace and champion change. You'll continuously evolve your thinking and the way you work in order to deliver your best.
• You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it's the right thing to do.
• You can demonstrate experience in the planning and execution of marketing campaigns. It’s an asset if you have worked within a matrix organization and with agency partners.
• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential.

• We work to recognize you in meaningful, personalized ways including a competitive compensation, a banking benefit*, wellbeing support and additional offers such as employee and family assistance programs and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

*Subject to program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit

Expected End Date

2024-02-01

Job Location

Toronto-81 Bay, 33rd Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Agency Management, Analytical Thinking, Brand Development, Brand Management, Campaign Development, Client-Focused, Digital Media, Leadership, Marketing Communications (MarCom), Project Management, Strategic Relationships