Senior Manager, Marketing, Joint Replacement Europe - Knees

Job Mission

The Senior Manager, Marketing, Joint Replacement Europe – Knees, is the strategic portfolio leader with responsibility for driving market share growth through the formulation and execution of strategic marketing plans, reporting to the Senior Director, Marketing & Education, Joint Replacement Europe.

The Senior Manager, Knees is the pan-European brand expert who sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and European customer engagement campaigns while motivating, coaching, and managing as part of a player coach role to Brand Manager team.

Additionally, the Senior Manager will be act as the primary marketing connection with the US-Knee Joint Replacement team, ensuring the European business is strongly represented and deeply connected to the Global organization.

What you will do

• Lead the Knee marketing strategy in Europe to deliver above market growth

• Development of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL)

• Be bold in deploying the team’s resources to where the group can have maximum impact on the European business

• Develop customer relationships that provide strategic insights and deep understanding of customer needs

• Balance people management with a hands-on approach to driving the portfolio, playing the role of “player-manager”

• Represent the European business in global marketing activities, including upstream marketing

• Identify opportunities to collaborate with divisions across Stryker to drive growth and deliver enhanced customer value

• Through the Annual Marketing Plan process, lead your team to develop the annual and long- term Knee and Joint Replacement strategy in Europe to achieve required growth, operating income, and market share targets.

• Develop a deep understanding of the financial performance of the Knee portfolio, communicating these appropriately within the organization.

• In collaboration with the Medical education team, identify education, brand experience and customer engagement opportunities for both internal and external audiences.

• Partner with divisional resources to develop portfolio through new product development, line extensions and M&A activity.

• Work in partnership with local Product Managers in a complex matrix organization, influencing and ensuring execution of the pan European strategies.

Key Activities

• Manage branding, messaging, positioning, and pricing of knee brands based on market, customer, and competitive insights

• Drive your team’s creation of progressive, and impactful product launches

• Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products

• Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy.

• Ensure clarity of communication with local marketing teams, and in doing so, facilitate alignment of Marketing strategy throughout Europe

• Forge strong relationships throughout the JR division globally

• Together with your European brand managers, define and execute European product life cycle (e.g., PLCM), including launch and phase-out of products

• Provide analysis Knee business performance, brand perception, and other drivers of future brand performance

• Create pan-European, scalable virtual and in-person customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs