Why Mayo Clinic

Mayo Clinic has been ranked the #1 hospital in the nation by U.S. News & World Report, as well as #1 in more specialties than any other care provider. As we work together to put the needs of the patient first, we are also dedicated to our employees, investing in competitive compensation and comprehensive benefit plans - to take care of you and your family, now and in the future. And with continuing education and advancement opportunities at every turn, you can build a long, successful career with Mayo Clinic. You'll thrive in an environment that supports innovation, is committed to ending racism and supporting diversity, equity and inclusion, and provides the resources you need to succeed.

Responsibilities

This position calls for an experienced and talented SEO professional who will support the development, execution and ongoing optimization of the SEO strategy to improve multiple Mayo Clinic's domains and subdomains organic search rankings and maximize online visibility. Responsibilities include development of enterprise and local search acquisition strategies, user intent and keyword research, competitive analysis, managing Local and/or International SEO campaigns and technical audits. Conduct content gap analysis and implement keyword-rich content strategies to drive organic traffic. Collaborate closely with IT teams, both internal (Mayo Clinic) and external (vendors), to ensure early integration of SEO requirements into the web development process, followed by validation and monitoring. Research and stay on top of Google algorithm and SERP changes to identify opportunities as well as emerging issues that may have a negative impact on SEO. Develop performance dashboard and analytics metrics and KPIs; deliver project analysis, monthly recaps, and other routine reports. Leverage various SEO big data sources, programmatic solutions as well as emerging AI/ChatGPT technologies to provide insights that drive recommendations for continuous improvement. Conduct SEO experiments and testing, validate hypotheses and identify new optimization opportunities. Work collaboratively with Consumer Insights & Analytics colleagues, Editorial, Experience Design, IT, Ontology and other groups to establish, and implement taxonomy, data standards, guidelines, and best practices in order to optimize search relevance.

This vacancy is not eligible for sponsorship/ we will not sponsor or transfer visas for this position.

Qualifications

Qualifications:

Minimum BS/BA in Computer Science, Marketing or other degree.
3 years of agency experience or managing enterprise SEO campaigns
3 years experience SEM and SEO
Experience developing and implementing SEO strategies, conducting technical audits and SEO problem solving.
3 years experience leading projects in a complex environment.
3 years experience in SEO content development/management within a digital setting.
3 years experience with Digital Analytics and/or quantitative analysis skills.
3 years experience conducting keyword research
3 years experience link acquisition, content promotion and outreach
3 years of SEO technical experience including site performance optimization, structured data and A/B testing.

Strong understanding of SEM, Social Media and eCommerce
Expert in utilizing SEO tools such as SEMRush, Ahrefs, Conductor, Google AdWords, Screaming frog or other SEO tools
Advanced experience with Google Analytics 360, Google Search Console
Experience working with CMS environments such as Sitecore and WordPress
Knowledge of HTML/CSS and website administration
High level proficiency with Microsoft Office applications such as Excel, PowerPoint, Word, Access

Ability to initiate and drive projects, tenacity to deliver results in a complex environment and to manage work across multiple projects. Ability to translate business requirements into technical plans and reporting solutions in order to analyze data, interpret results and recommend solutions to enable teams to make decisions around optimizing or understanding product investments. Keen problem solving abilities. Strong attention to detail, excellent organizational skills, ability to work independently, manage multiple projects/responsibilities.. High level of proficiency using Microsoft Office applications including Excel, Access and Outlook. Must be self-motivated.

Additional Qualifications:

Prefer a candidate that has experience working with CMS environments such as Adobe Experience Manager, Sitecore and Wordpress

Prefer a minimum of 2 years managing SEO at the enterprise level
SQL and big data mining experience
SEO technical experience
SEO certification a plus

Exemption Status

Exempt

Compensation Detail

$113,693 - $164,882/ year; Education, experience and tenure may be considered along with internal equity when job offers are extended.

Benefits Eligible

Yes

Schedule

Full Time

Hours/Pay Period

80

Schedule Details

M-F, daytime hours (40 hours a week). 100% remote role, the employee can live anywhere in the U.S.

Weekend Schedule

NA

International Assignment

No

Site Description

Just as our reputation has spread beyond our Minnesota roots, so have our locations. Today, our employees are located at our three major campuses in Phoenix/Scottsdale, Arizona, Jacksonville, Florida, Rochester, Minnesota, and at Mayo Clinic Health System campuses throughout Midwestern communities, and at our international locations. Each Mayo Clinic location is a special place where our employees thrive in both their work and personal lives. Learn more about what each unique Mayo Clinic campus has to offer, and where your best fit is.

Affirmative Action and Equal Opportunity Employer

As an Affirmative Action and Equal Opportunity Employer Mayo Clinic is committed to creating an inclusive environment that values the diversity of its employees and does not discriminate against any employee or candidate. Women, minorities, veterans, people from the LGBTQ communities and people with disabilities are strongly encouraged to apply to join our teams. Reasonable accommodations to access job openings or to apply for a job are available.

Recruiter

Laura Percival

Department Title

Center for Digital Health