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SEO Content Strategy Manager

Are you an advanced content strategist or SEO specialist who is passionate about providing innovative content solutions on a large scale? Do you want to use your skills to help people go places? Let's talk about this opportunity to join a creative, tenacious team that executes beyond the scope of traditional SEO and digital content!

As part of the Expedia Group SEO team, you'll work across several fields (SEO, Data Science, Product, Engineering, Localization) to lead the evaluation and optimization of useful and relevant landing page content and automated solutions for brands such as Expedia, Vrbo, and Hotels.com.

You'll leverage AI generative content tools to define and create content products that help travelers get the right information and make decisions. As a leader in this space, you'll be establishing strategies based on your data-led research and innovative thinking, while liaising directly with agencies and partners for content production. You'll devise ways to scale, optimize and automate content across multiple pages, brands and languages.

What you'll do:

• Lead the vision for the content quality evaluation and content relevancy workstream for SEO, responsible for creating objectives and roadmaps

• Coordinate agencies, content producers and data scientists and project manage automated and AI generated content solutions

• Manage relationships with external agencies

• Advise on SEO content strategy to tackle complex business challenges and capture opportunities

• Champion the team's data-driven framework, coordinating and analyzing tests and performance to inform decisions

• Publish content on our landing pages using a CMS and configuring content distribution

• Communicate with teams inside and outside of SEO including Product, Engineering, Machine Learning and Brand on shared goals

• Perform keyword research through various SEO and analytics tools to inform SEO strategies and content briefs

Who you are:

• While we recognize that there is not only one path to becoming an excellent SEO Content Manager, we are looking for:

• 7+ years' experience in SEO, digital content management or content strategy

• Experience managing and leading large-scale SEO or content projects

• Experience evaluating business analytics and devising SEO content strategies to successfully improve channel performance

• Experience managing large budgets and vendor relationships

• Experience in authoring or editing content for landing pages with a phenomenal eye for detail

• Experience working with Content Management Systems

• Experience in writing or optimizing localization for global users

• Degree in Communications, Journalism, Marketing or a related field; or equivalent professional experience

#LI-MF2

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.